The dental industry has always been a competitive arena. And given that most people today search for dental services online, the only way of getting ahead of your competitors is to invest in dental online marketing. One of the most important digital marketing strategies is SEO. Optimizing your website for search engines is one of the best ways of increasing traffic to your website and generating qualified leads.
Dental SEO reports must be provided by your digital agency
As a dentist, your area of expertise is dentistry. It is understandable that you may not have much knowledge about dental SEO. However, this does not mean that you cannot optimize your website. Hiring a leading company that provides dental SEO services will help you in improving your rank and attract organic traffic to your website.
But once you start looking for companies to hire or even if you’ve already hired one, you may wonder if you are actually making any progress. After all, SEO is not a quick fix. It requires a few months to get the desired results. However, this does not mean you need to wait for months before tracking and analyzing your progress. Your dental SEO company should provide some important reports that will help you in tracking your progress. These reports are as follows:
Reports Before the Project Starts
i) Keyword Research Report: This is the first and foremost step of creating an SEO marketing strategy. Any company that provides SEO services for dentists should first analyze your target audience and then search for the terms that your target audience might use when searching for dental services. An experienced SEO company will create an effective keyword strategy for your practice.
ii) Competitors Analysis: For this, your dental SEO agency will assess your website and how it fares against your competitors. Digital agencies use the latest tracking as well as analytics tools to analyze competitor websites and develop an understanding of their strengths. This will help them in identifying business opportunities for you.
Reports Provided a Month after the Project Starts
i) Website Traffic: This report is a statistical report of the popularity of your website. A proper report should differentiate between the different types of traffic such as organic, direct, paid, non-paid and referral. This will also help you in understanding dental SEO marketing trends and what really attracts patients to your website.
ii) Keyword Performance: It is true that your chosen keywords will not help in improving your SERP ranking just within a month. But still, a report should be provided to demonstrate how each keyword is performing. This report should underlie the keywords that attract the most traffic.
Conclusion
After 3 to 4 months of initiating the campaign, they should provide a Google Analytics report that should encompass a general overview of the users visiting your website, the average amount of time spent by them as well as the average number of pages viewed by the visitors. All of these reports will help you in tracking and analyzing progress.
