How can Email Marketing boost sales?
How can Email Marketing boost sales?
All businesses and professionals would understand that Email marketing is the most profitable direct marketing channel. Email marketing has to be the key pillar of everyone’s digital marketing strategy.
For those who do not know the basics of Email marketing – Email marketing is when you send a commercial email message to your ‘email subscribers' or the contacts who have signed up to your email list. Businesses can use email marketing as a means to inform, drive sales and build a community around your brand or business.
Email can be either promotional or informational depending on the need of your brand. Promotional emails have a specific call to action or CTA that represents the action you want the reader or your potential client to take. This type of email can be sent anytime depending on the nature of your business.
Informational emails are like newsletters where you give information and knowledge about your business to your potential clients. In short, informational email or newsletter is like an opportunity to share insights, thoughts, tips and more.
Let us now look at some of the benefits of email marketing –
• Conversions – Email marketing can help you to launch a sale or promote your products, thus leading to an increased conversion rate.
• Brand awareness – Email marketing allows you to reach your clients directly. If your brand shows up in someone’s email at the top, they are sure to consider you.
• Customer loyalty – Email marketing drives customer loyalty at every stage of the buyers journey from lead nurturing, conversion, on-boarding to retention.
Email marketing is not a new technology but down the years, business owners have understood it’s importance and have used it immensely for their benefit. If you are looking for email marketing in Mumbai, then Viral Inbound is a digital marketing agency in Mumbai providing bespoke digital marketing solutions.
