What is Home Services Marketing?

Home services marketing combines new and classic marketing tactics to target people looking for home improvement services. The use of social media, sponsored advertisements, and maintenance of online business directories are all standard methods of promoting a company's presence online.

Advantages of Home Services Marketing

When looking for anything specific, more than 90% of individuals turn to search engines. Taking the necessary actions to boost your company's SEO rating will make you more visible to potential clients when they conduct online searches for your products or services. The advantages, however, do not end there. Advertising your home service business can also have positive results:

•   Acquire additional clients: You can get more customers in your store or on your website if you advertise your business online.

•   Getting your name out there will make it easier for people in your service region to find you when they need your products or services. This will ensure that people remember your company whenever its services are required.

•   Lead generation that is more likely to result in sales can be achieved by tailoring marketing efforts to target audiences in the immediate vicinity of your business.

•   Expand your company by taking advantage of rising demand and a rising share of the market.

Home Services Marketing Strategies

Creating a home services marketing plan might be difficult, but recognizing the pros and drawbacks is a good place to start. The home services marketing plan is unique since it is adaptable, and your organization can employ both online and offline tactics.

Online Home Services Marketing

Get your company listed: If you want clients to be able to locate your company online, you need to get at least one business listing set up. Listing and maintaining up-to-date business information also helps with local SEO.

If you have a business listing, customers can rate and review your company. Positive reviews from customers may do wonders for your company's online credibility and the quality of your offerings. If you are looking for a summary of the best review sites in the home services market, be sure to read our earlier piece.

A home service provider that doesn't have a social media presence is missing out on potential consumers. Social media channels allow businesses to interact with their target audiences, field inquiries, and promote events, sales, and other essential information. In addition, if your business doesn't yet have a website, a social media presence can serve as a stopgap measure.

Make your website easy to navigate; in this day and age, it's essential for any company, no matter how little, to have an online presence. Make sure your website is easy to navigate so people can find what they're looking for. Mobile optimization and rapid website loading are two other factors to consider. People who are in the market for home services want to have easy access to relevant data. Visitors won't give your site a second chance if it's a hot mess.

One of the simplest and fastest ways to answer client questions is to implement website chat on your site. A live chat feature on a website allows visitors to pose questions in real time. Website chat may quickly convert visitors into paying clients.

Using SEO tactics geared at local businesses can help get the word out about your home-based business to people in the area. Browse our Local SEO Strategy Guide for further resources on the subject.

Promoting your business financially by having it appear at the forefront of search engine results is a surefire way to attract new customers. Establishing paid listings with a platform like Google Local Service Ads is quick and cheap. And if you're not satisfied with the outcomes, you can always cancel.

Offline Home Services Marketing

Putting ads and coupons in print media like newspapers and magazines is a terrific method to get the word out about your business. If you buy ads just in local periodicals, you might increase your chances of attracting customers who live within your service area.

Brochures and flyers sent via regular mail might serve as an informal invitation to check out your store or website. By sending them to people in your service area, you can raise their knowledge of your business and potentially get new consumers.

The power of word-of-mouth advertising is not to be underestimated, especially in the home services sector. When compared to traditional advertising methods, it is nearly five times more effective. Promoting your business through satisfied customers' positive recommendations is a great way to gain new clients at little to no cost. Word-of-mouth recommendations are often highly trusted.

Most offline marketing tactics, besides word of mouth, will drain your company's resources. Furthermore, it is challenging to monitor their progress and determine whether or not they are providing a satisfactory return on investment. It's not wise to completely discount them, though. A smart home services marketing strategy combines both online and offline approaches, so try out different combinations to find what works best for your company.

Reports on the Promotion of Household Services

Although data shows that marketing your home services business might be difficult, the results are worth the effort. Take a look at these numbers if you still have doubts:

• 80% of all mobile-based local searches result in a purchase within 24 hours. (Source: ComScore)

• 55% of clients conduct a search before scheduling a consultation. (Source: LSA)

• Roughly 80% of all search for goods and services in their immediate area online. (Source: DoLocal)

• Reviews are helpful to buyers in 82% of all cases. (Source: G2)

• 8 out of 10 customers check out reviews before visiting a new business. (Source: BrightLocal)

Conclusion

There are numerous home services marketing tactics and guidance that, when put into action, result in greater revenue. Many companies providing home services, however, lack the resources of an in-house account manager or marketing staff. We're here to assist you to expand your business, so you no longer have to worry about it. If you're a startup that needs to be discovered by potential customers online and you want a social media marketing strategy, we can assist. We have experts at our digital agency who can do everything from building websites to releasing effective marketing content.