A guide to increasing sales with mobile marketing
It's no secret that today's market is incredibly competitive, so you can't afford not to include mobile marketing strategies in your online marketing strategy.
Nowadays, many people have become totally dependent on their mobile phones, in part because they have become so used to social media, instant communication, and watching everything that matters.
Today, we are going to share mobile marketing tips that will boost your business's sales.
Using mobile ads to promote your brand
Social media networks can be a powerful tool for advertising to those willing to get creative. Depending on demographics, phone screens, locations, and so on, you can optimize Facebook, Instagram, Google, Youtube, and Snapchat campaigns. Read on for a handy guide to designing effective mobile campaigns.
Mobile-Friendly Your Site
This one is obvious. Having a functional website that looks good on a mobile device is the first step in a successful mobile sales campaign. This article provides plenty of tips on how to optimize your mobile website.
Design mobile-friendly content
Mobile-friendly content translates to content that looks good on mobile devices. As an example, instead of writing long paragraphs, you should separate them with paragraph breaks and keep the sentences short. Your mobile users will be engaged if you use the right fonts and provide enough visuals.
Get Local with Google My Business
If you're in business locally, you should not overlook "Google My Business." This feature integrates your small business into Google, publishes your details online, and directs interested customers right to your door. Google might just highlight your business in a featured widget (just before the #1 organic result) when mobile users search for local results "best restaurants nearby," "gyms close by," "second-hand clothes in Chicago."
Engage your fans in the Check-In process
Your customers and clients should be encouraged to check in using Foursquare, Where, and Gowalla services if you own a local business. The act will increase your brand awareness.
Use Mobile-Friendly content for Email Marketing Campaigns
Use mobile-friendly layouts whenever possible when you're sending out emails. Use mobile-friendly email templates to simplify things. These are already designed with the user's experience in mind. As an alternative, you need to learn to balance your text and visuals' size and positions (almost like turning your emails into mobile optimized pages).
Try SMS Marketing
SMS marketing is often frowned upon by marketers due to regulations. However, these are just myths. Many certified companies can assist you in advertising your products/services to thousands of potential customers. These interactions occur through SMS.
Understand Your Users Intent
If your ideal customer were to use a mobile device to visit your site, what would they want to know? Consider brainstorming the intent and using analytics to test it a few times. Monitoring your mobile pages consistently will help you determine what they ought to focus on.
Encourage Testimonials
If you need feedback from them (in case you do), you must interrupt them. The method of contacting you can be done with a pop-up window, live message, or by email. Create forms that are easy to use on mobile devices, and make sure surveys and inquiries do not take too much time. Despite having their phones within reach, very few people are willing to devote more than 5 minutes to surveying.
Offer Quick Access Through QR Codes
By using Kaywa's QR code generator, you can create and customize QR codes for your business. They enable your customers to make faster & safer transactions using their mobile devices by storing a lot of information.
Create Your Mobile App
Your business success can be accelerated by developing a mobile app that could help your clients and your future clients when interacting with services. Take Uber, for instance. Spend your budget on something you don't need!
Track Your User’s Behavior
Testing and tracking are required to achieve a great mobile experience. Make sure you familiarize yourself with some of the useful mobile analytics tools that are available. Find the solution that works best for your business and analyze your results consistently, focusing on what works and ignoring what doesn't.
Use More Types of Media Campaigns
When posting content, you should aim for balance. Become creative with your marketing - you can create blog posts, videos, podcasts, infographics, and graphics that your customers will find valuable. Make sure not to stick with a single type of content - people appreciate diversity, so you should provide it.
Encourage Your Traffic to Engage and Share
No matter what, make your posts visible to your users and let them share and comment. You should place buttons for "Share" and "Follow" on your mobile site that correspond to the social networks your business uses.
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