As of April 2022, there are a whopping 4.65 billion social media users. In a bid to make their client’s business stand out from the competitors on social media, many digital marketing agencies often end up making a few mistakes. The repercussions? Their client’s social media followers start to lose interest and the follower count begins to dwindle.
If you are an agency, you need to be aware of the common mistakes many agencies often commit. This will prevent you from falling into the same traps and help you to effectively boost awareness and engagement for your clients on social media. Here’s what you, as an agency, need to avoid:
1. Too Much Promotion
Many agencies tend to excessively promote their client’s business on social media. Refrain from spamming your client’s audience; otherwise, your client will lose engagement and followers. Bragging and spamming will never boost a brand’s presence on social media.
2. Not Letting Experts Do the Work
Not every individual can do everything perfectly. Therefore, you need to rely on specific people to do certain tasks. For this, we recommend that you hire experienced social media marketing experts from a reliable white label agency. The experts at a reputable agency know what it takes to get shares and likes and how to gain traction online. When you hire these experts, you don’t need to hire experts in-house.
Tip: You can partner with the reliable white label agency DashClicks and use their social media posting services to leverage this kind of expertise. These are weekly or daily social posting services that agencies resell as their own. Such services help increase their client’s brand awareness and engagement on social media. The team at DashClicks knows how to produce quality posts for trending news, product promotions, and dynamic images or GIFs.
The bottom line? Join DashClicks’ social media reseller program to access services that offer the best results for your clients.
3. Posting Multiple Times in a Short Period
Posting a lot of times in a short time period or extensively using capital letters can leave your client’s followers uninterested and annoyed. Ensure you follow this one principle while posting for your clients–remain persistent and consistent with high-quality content. Then, sooner or later, your client’s target audience will take notice.
Tip: Stay informed about the best time to post on social media so that you are able to reach the maximum number of people with a particular social media post.
4. Using Only Text in the Posts
Your client’s social media page shouldn’t look like a boring history book. Jazz it up with images to break the monotony! In other words, your content delivery should include graphical content to make it inviting and easy to digest. As per the latest statistics, 40.8% of marketers choose to publish visual content 2-5 times per week. It’s highly imperative that your client’s followers will definitely like graphical content.
5. Not Having Any Or Enough CTAs
Call-to-actions (CTAs) are crucial to the success of any online marketing initiative. They hold the power to drive conversions, revenue, and profit. Ensure you create compelling CTAs that know how to grab attention and boost conversion rates.
Here’s what you can keep in mind while crafting the perfect CTAs:
-
Write actionable copy by incorporating words such as “download,” “start,” and “register.”
-
Create a design for CTAs that’s highly contrasting and gets instantly noticed.
-
Create urgency with words such as “few items left” or “limited offer.”
-
Create informative CTAs. The potential customers should know what to expect if they click.
6. Treating All Social Media Platforms the Same
You should understand that interacting with audiences on different social media platforms such as Facebook, LinkedIn, Pinterest, Instagram, Twitter, etc., isn’t the same. Each platform is unique, and you need to speak to its users in a way that they understand. Ensure you create your client’s social media posts keeping this information in mind.
Wrapping It Up
If you commit these mistakes, it can hold your client’s business back, and their follower count can start to decrease. Hence, it’s important that you avoid these altogether. Even if you have already made these mistakes, address them at the earliest to be more effective. People on social media can be really unforgiving. Just focus on offering “value” through your client’s social media posts and their target audience will stick around. This will, in turn, drive sales for your clients and get you more appreciation for your work.
