This implies that there are various aspects (and marketing channels!) to consider when trying to advertise your home services company effectively.

We will examine our top 10 home services marketing strategies to assist you in attracting and converting new clients based on the knowledge gained from the 1.4M+ leads we've generated for businesses that provide home services.

10 Top Techniques For Home Services Marketing

Let's examine each marketing suggestion for home services in more detail:

1. Spend money on local SEO

According to our national home improvement consumer study, internet searches are the most popular method for homeowners to identify a supplier of home services. In addition, consumers frequently use local search engines to find home service specialists.

The terms "electrician near me" are frequently used in searches. After all, hiring an electrician from five states away won't help you at all!

This is why having a presence in local search results is crucial for businesses providing home services.

This implies that your local SEO, or search engine optimization, the plan must be a part of your home services marketing to assist you in appearing in search results when potential clients are seeking your services nearby.

Simply put, local SEO is SEO that improves your website and online visibility for local searches. This entails managing your offsite local listings (about which we'll discuss more in a moment! ), including adding location-specific keywords to your website and optimizing your web content for the appropriate keywords for your services.

2. Execute search engine marketing

Running paid search advertising, also known as pay-per-click, is another technique to identify your home services company on search engines for pertinent keywords (PPC). PPC advertisements are displayed at the top of search engine results to draw in users swiftly.

You select keywords or keyphrases to bid on and establish a budget before beginning to run PPC advertisements for your home services marketing. Pay-per-click advertisements only use your budget when clicked, therefore the name.

3. Include advertising for Google Local Services

As part of your home services marketing plan, you can also run Google Local Services advertisements to increase the effectiveness of your paid search advertising.

Home services are one of the few industries for which local services ads are offered. These advertisements, which appear above Google advertising, are designed to give searchers all the information they need to get in touch with your company, ensuring that your budget is only used when a user converts instead of simply clicking.

You must undergo a unique verification process to run Local Services ads to become Google Guaranteed. This means that Google will validate your licensing and insurance information and inform searchers that doing business with your company has an additional layer of trust and protection.

4. Use video to improve.

There is no denying that video marketing conveys messages more effectively and quickly.

Look at these statistics:

80% of viewers can recall watching a video ad during the previous 30 days.

Text readers retain 10% of a message compared to 95% of video viewers.

Using a video, your email marketing can see a 200–300% rise in clickthrough rates.

These figures show how video in your home services marketing strategy may increase consumer reach and conversion.

You may utilize video marketing to display your dependable personnel, instruct customers and prospects on how to maintain their houses, and advertise on YouTube to reach even more potential clients.

5. Get better reviews to help your home services business.

Finding new customers is only half the battle. 70% of homeowners rely on recommendations from relatives or at least one review site, according to our study on home services. Additionally, studies show that about 90% of customers believe what they read online.

To put it another way, once a potential consumer learns about you, you must persuade them that your business is superior to the competition. Otherwise, you won't be on their short list of people to call.

Your duty as a provider of home services goes beyond attracting new clients; it also involves persuading current or former clients to sing your company's praises publicly.

On pertinent review websites like Google Business, Yelp, and Angi, you can encourage pleased clients to submit evaluations for your home services company. And make sure you reply to reviews so satisfied (and possibly dissatisfied) clients know you read and value their opinions.

6. Create an intuitive website.

Ensure your website is ready to impress visitors once you've attracted their attention and encouraged them to visit it.

You must have a website that looks amazing and loads quickly on mobile because most of today's searches are on mobile devices. You should also check that your website is well-organized and displays your contact details prominently. You'd be shocked at how many home service companies obscure their address and phone number on their website. Instead, ensure your contact information is in the header or footer of every page so someone looking for urgent help with home services won't have trouble contacting you!

Your website must look fantastic and load quickly on mobile devices because most searches conducted today are done on these devices. Additionally, you should ensure that your website is well-organized and that your contact details are prominently displayed. The number of home service companies that obfuscate their address and phone number on their website may surprise you. Instead, include your contact information in the header or footer of every page so someone in a hurry who needs home services assistance can quickly get in touch with you!

7. Incorporate live chat into your website.

Including live chat on your website is one approach to advance it. To give potential and current customers a satisfying online experience, live chat may help you swiftly respond to inquiries, provide information, and gather lead information.

People prefer texting and chatting over phone calls, so if you offer live chat as a way for people to contact you, you have a better chance of turning them into a customer.

8. Control your company listings

The importance of company listings for the home services industry cannot be overstated. They aid in local SEO and search engine visibility and give you another location to gather and manage your reviews.

When a home services provider lacks a distinct company address, listing their firm can be challenging. So, to improve your chances of appearing on Google for local searches, it's crucial to mention your company's most precise service area. Start by claiming your Google Business Profile so you can show up in Maps results and possibly be listed in the Google 3-pack and organic search results.

9. Promote Nextdoor suggestions

On the website and mobile app Nextdoor, users may communicate with their neighbors, post items for sale (similar to Facebook Marketplace), and, fortunately for you, get recommendations for home service providers. This is a fantastic approach for people to learn about your company from satisfied customers.

You need first to claim your company page on the app. Whether or not you have claimed your business page, anyone can still mention your company, but doing so will offer you greater control over what customers see about your company.

10. Don't undervalue the influence of recommendations

Although they are a valuable resource for any firm, recommendations are particularly potent in the home services sector. Many customers ask their friends and family for advice because they want to work with a company they can trust and know they will do the job right. This fact was already mentioned, but it bears mentioning again: 70% of homeowners rely on personal referrals.

You want to serve as that referral. As a result, you must include asking for recommendations in your home services marketing.