Latest market study on "Global Women's Lingerie Market to 2027 - Analysis and Forecasts by Type (Brassiere, Knickers or Panties, Shapewear, Others); Material (Cotton, Silk, Satin, Nylon, Others); Distribution Channel (Mass Merchandizers, Specialized Stores, Online, Others), and Geography" ,the global women's lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to be worth US$ 78,662.5 million by 2027, growing at a CAGR of 9.4%. The report include key understanding on the driving factors of this global women's lingerie market growth and also highlights the prominent players in the market and their developments.
Lingerie is a women's clothing which is made of lightweight, smooth, sheer, stretchy. The women's lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The demand for various types of lingerie such as bra, underwear, camisole, shapewear, babydoll, knickers, bralettes, triangles, bodysuits, and hosiery are rising among customers, which is attributable to growing consumer focus towards fashionable, comfortable, and luxurious items of clothing. Demand for these products is increasing because of the usage of comfortable fabrics such as nylon, polyester, satin, lace, sheer, lycra, silk, and cotton. To match the rise in demand for women lingerie, manufacturers are introducing diversified range of products prepared using various fabrics along with innovative designs. Consumers in the market are looking forward to attractive, special in design, and cost-successful lingerie. Consumers are also inclined towards color, fabric, and style, which is encouraging the manufacturers to introduce stylish lingerie suitable for various activities. Subsequently, production of the diversified range of women lingerie according to customers' requirements is supposed to help the market players to capture a better market position.
North America is supposed to be the fastest-growing market for global women's lingerie products in the coming years. Increasing awareness about the best fit, developing millennial populace, and ascend in spending power among ladies are expected to drive the market over the figure time span. Expanding accessibility of a wide scope of items in numerous designs for various purposes such games, wedding wear, and standard wear has likewise been driving the market in the region. In addition, more extensive item availability, along with increased penetration of online as well as offline channels, is also among the key factor driving the women's lingerie market in the region. Presence of a large number of market players such as L-Brands Inc., Gap Inc., Hanesbrands Inc., Jockey International, Inc. and others providing vast varieties of lingerie such as softly padded underwired bra, form and beauty lace minimizer bra, sports bra with racerback, mid-rise hipster briefs, is a crucial driver for North America women's lingerie market.
