Africa Wheat Flour Market: Introduction
A recent study published by Transparency Market Research on the Africa wheat flour market includesAfrica industry analysis and opportunity assessment for 2021-2031.The revenue generated from the Africa wheat flour market is estimated to valueover US$ 19 Bn in 2021, which is estimated to riseat a CAGR of 5.9%, to reach US$ 34 Bn by 2031.
Increased Demand among Consumers for NutritiousAlternatives to Drive Africa Wheat Flour Market
The wheat flour fortification may be practiced as part of wheat flourmanufacturing when industrially-produced wheat flour is consumed by largepopulation groups across the country. It is a method of adding essentialmicronutrients, including vitamins and minerals to improve the nutritionalquality of the wheat flour products.
Wheat fortification proves to be beneficial to meet increasingnutritional needs and deficiencies of the population. Regional bodies inAfrican regions are harmonizing fortification standards, as the region isexpected to witness a trend in economic growth during the forecast period.Wheat flour is considered as a suitable vehicle for the fortification toimprove the nutritional status in this region.
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Healthy Snacking Augmenting Demand for Wheat FlourProducts to Drive Growth
Rising health awareness among consumers has led to increased demand fornutritional snacks. Consumers are shifting toward healthy snacks as analternative for meals, owing to the snackification trend. This has altered boththe nutritional and competitive landscape of wheat flour-based snacks. Wheatflour is one of the major ingredients in most of the snacks such as cookies,chips, and crackers. The healthy snacking trend is expected to boost the wheatflour market.
· Forinstance, Campbell, a major snack manufacturer provides a range of veggieGoldfish crackers, in which wheat flour is one of the major ingredients
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Increasing Urbanization Leading to Surge in Demandfor Fast Food Products in Africa
Rapid urbanization, increase in disposable income, women being involvedin economic activities, and individual habits can be considered as factorsleading to the shift of consumer preferences for modern and urban lifestylesinstead of traditional lifestyle. Consumers tend to choose readymade foodproducts over traditional food products that are easy to cook and readilyavailable at affordable prices.
The increasing demand for fast foods such as burgers, pizzas, fried meatitems, donuts, and others have led to increased demand for various types offlours. Wheat flour is a principle ingredient in the preparation of bread,bakery items, and coating of frozen packed foods.
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