What is a guest post, and what is the best way to publish guest posts?
In the classic version, the guest post is material with a link to your site published on an already promoted third-party Internet resource. In a nutshell, you create content linked to yourself and published by a popular site, and it’s FREE.
Why do you need a guest post?
The more you are mentioned in the Internet space, the more often visitors will be interested in you, and the easier it will be to find your site in a search engine. For this, you need a guest post. If put on the guest post target shelves, then they look like this:
· increased traffic, i.e. creating a convenient path along which Internet visitors get to your resource;
· Website public relations and link building;
· Get potential customers (potential customers) who visit the site to use your Guest Post Services.
The first item in the goal set looks more realistic (compared to the other two). PR and potential customers can be attracted to the site by a guest post, but its high efficiency is not worth talking about. But it is quite possible to increase traffic. It is not for nothing that they write on the Internet about the influence of the mass of links on the promotion of Internet resources at the top of search engine results.
5 rules for a successful guest post:
· Write the way you write on your blog. If you spend 3 hours gathering information and designing text for your blog, you should also carefully prepare for a guest post. Not to sketch a wallpaper in 15 minutes but to make exciting content, like for your website.
· Do not look for information on the Internet to register it. The blog owner you want to post to can quickly check and decline your offer.
· Personal experience is highly appreciated. It may not be huge, but yours. Visitors to the blog you post to will see that you’re doing something on your own and will follow the link to see your creation.
· The length of the text is very important. If before it was possible to advance without problems with articles of 1000–2000 characters, now the so-called long reads are especially appreciated. The better you explain the article’s topic and answer more questions, the better you will rank. Here you are both a plus and a blog owner.
· You need a theme. Topics are in the framework of the article you are writing and the links you want to publish. Do not post on sites and blogs that are not related in any way to your topic. For example, it is not advisable to publish on a site on Windows and the like if you have a blog about how to make money online or SEO promotion. Some people think these are related topics (well, it seems like this and that about IT, sort of), but these are completely different topics and a completely different audience.
