One of the many ways to raise capital for a crypto business is through Initial Coin Offering. Initial Coin Offering is a process where an investor is issued a coin/token which they sell to raise funds for the business. It is one of the currently trending fundraising methods.
If you want to create your own ICO, carrying out effective marketing is equally important as developing one, as it will increase the chances of survival and sustain the competition in the market. Now, let’s go through some of the fundamental marketing steps that you shouldn’t miss.
Tricks on how to market your ICO:
Creative/ Informative white paper that communicates the ICO clearly to the audience- Purpose, and benefits
Efficient designed and easily navigable website
Social media marketing- Promoting the ICO effectively through various social media platforms like Facebook, Twitter, Telegram, Reddit.
Content Marketing- Explaining the ICO through articles and blogs in various blogging websites
PR/ Press release- Conducting PR campaigns, events and carrying out press releases for the ICO in several regions to spread awareness about the ICO
Influencer- Paying an Influencer to market the ICO, through various digital platforms which will grab the attention of a wide range of investors globally.
Email Marketing- Marketing through Email blasting and newsletters reaching a wide number of investors
Community engagement- Every business needs an immediate, strong community of members, likewise, you need to carry out strategies to attract and build a community for your ICO.
These are some of the most important tools to carry out effective marketing for your ICO. The right marketing techniques require a lot of research and knowledge about the market needs and the constant changes happening. This is why you need to hire an ICO marketing services company like Blockchain App Factory, that works with a team of well-experienced service providers who will be well aware of the market needs and offer solutions accordingly. Their expertise will help in all-inclusive marketing services at the best affordable prices. So get in touch with them and make your ICO go viral in the market.
