Vegan powder comprises amino acids (BCAAs) including leucine, isoleucine, and valine which help in boosting the immune system and provide ease in breaking down food components. Consumption of protein, being the latest trend, has unlocked pathways for tremendous diseases such as cardiovascular disease, diabetes, hypertension, obesity, and other lifestyle disorders. An incessant rise in cardiovascular diseases and increasing healthcare expenditure are impelling people to turn towards healthy lifestyles. This has created a worldwide upheaval in demand for vegan food products. Besides, animal-based products tend to contain hormones that might cause breast and prostate cancer. The growing incidence of cardiovascular ailments is assuring influential growth across the global vegan protein market.
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Growing Awareness of Health Benefits Associated with Vegan Protein Paves Pathways for Market Growth
A surge in awareness of prevailing diseases and their root causes associated with unhealthy diet plans has triggered a shift towards healthier lifestyles. People are making sharp changes in their diets and fitness regimes which has resulted in the uptake of vegan protein-based foods. Considering the fact that animal-based proteins are hard to be absorbed and digested by the human body, the demand for plant-based proteins that are easily absorbed has further accelerated. To this end, well-informed consumers are steadily adding vegan protein to their daily diets. In the coming years, the vegan protein market is anticipated to flourish with growing awareness of health benefits apropos to its consumption.
Perpetual Demand for Vegan Protein in Diverse Food Applications Creates Promising Growth Outlook
Isolates, the most prominent vegan protein segment, are the most refined form of protein items with high concentrations of proteins. In addition, the colour, flavours, and functional qualities make it an ideal ingredient to be used in infant food, children’s food, beverages, and other specialised food items. Noticeably, health problems such as obesity and malnutrition are on an alarming rise. With the highlighted importance of a healthy diet in minimising these health conditions, health-conscious consumers are responding positively towards vegan products. Comprehending the market landscape, producers of natural plant-based proteins are making the most of internet portals, marketing campaigns, and periodicals to endorse their products. In light of these trends, the global vegan protein market is likely to pave its way towards fruition.
North America to Emerge as Most Lucrative Region with Presence of Manufacturers & Robust Investments
Major vegan protein manufacturers residing in North America are upholding market growth with significant investments in product producers and processing units. The region has turned out to be the key producer of numerous sources of protein including wheat, pea, and soy. Moreover, the trend of vegetarianism is remarkably high in this region, impelling the uptake of plant-based protein products into the mainstream. The market is further augmented by the alarming rise in the prevalence of cardiovascular disease, obesity, and diabetes, specifically in the United States.
Prominent Market Players
Some of the leading players holding strong positions in the global vegan protein market include Prolupin GMBH (Germany), Cosucra Groupe (Belgium), Emsland Group (Germany), Archer Daniels Midland Company (ADM) (US), DuPont (US), PURIS (US), Roquette Frères (France), Burcon NutraScience Corp. (Canada), Cargill (US), Ingredion (US), Glanbia (Ireland), DSM (Netherlands), Kerry Group (Ireland), AGT Food & Ingredients (Canada), Batory Foods (US), Sotexpro (France)., Axiom Foods (US), Aminola (Netherlands), Wilmar International (US), and BENEO (Germany).
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