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The U.S. market fornutraceuticals iscompetitive in nature and is likely to witness a significant rise in the levelof competition throughout the forecast period, states a new market intelligencestudy by Transparency Market Research. The rising number of collaborations andmergers and acquisitions is projected to enhance the competitive environment ofthe overall market in the next few years. In addition to this, the expansion ofthe product portfolio is one of the major factors that is projected toaccelerate the growth of the growth of the U.S. market for nutraceuticals. Thelaunch of new products and the research and development activities taking placeare some of the other key factors that are predicted to enhance the growth ofthe nutraceuticals market in the U.S. in the next few years. Some of the keyplayers operating in the nutraceuticals market in the U.S. are The Nature’sBounty Co., Pepsi Co., Bayer AG, Royal DSM NV, Abbott Laboratories, ChobaniLLC, Herbalife International Inc., Amway Enterprises, General Mills Inc., andGroupe Danone.
Accordingto the market research study by Transparency Market Research, in 2015, the U.S.market for nutraceuticals was worth US$64.8 bn. The market is further projectedto reach a value of US$102.6 bn by the end of 2024 and register a healthy 5.30%CAGR between 2016 and 2024.
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FunctionalFoods to Register Promising Growth in Coming Few Years
TheU.S. market for nutraceuticals has been classified on the basis of product typeinto functional beverages, functional foods, and dietary supplements. Amongthese, the functional foods segments is anticipated to lead the overall marketin the next few years with a large share of the market. The rising demand forfunctional foods, owing to the rising awareness among consumers regarding thebenefits of consuming functional foods is one of the key factors estimated to encouragethe growth of this segment in the next few years.
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Inaddition to this, the rising preference of consumers for a healthy lifestyle isprojected to enhance the growth of this segment in the next few years. As perthe research study, this segment is projected to register a 6.10% CAGR between 2016and 2024.
LiquidNutraceuticals to Witness Strong Growth in Near Future
TheU.S. market for nutraceuticals has been segmented on the basis of product forminto powder, solids/semi-solids, liquid, and tablets and capsules. Among these,the liquid nutraceuticals segment is projected to witness a strong growth inthe next few years. As per the research study, this segment is likely toaccount for a large share of the overall market, thanks to the rising adoptionamong consumers throughout the forecast period. Furthermore, the other productforms of nutraceuticals including powders, tablets and capsules, andsolids/semi-solids are expected to observe a healthy growth, owing to theirincreasing demand in the next few years. In addition to this, the increasingconsumption of nutraceuticals and the increasing level of awareness amongconsumers are some of the other key factors that are estimated to enhance thegrowth of these products forms in the coming few years.
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RisingConsumer Awareness to Drive U.S. Nutraceuticals Market
Theincreasing consumption of major products, such as fortified wheat, iodizedsalt, and supplements and the maturity of markets are some of the major factorsthat are estimated to accelerate the growth of the U.S. nutraceuticals marketin the coming years. The increasing preference for on-the-go food products ispredicted to accelerate the growth of the market throughout the forecastperiod. On the other hand, the negative publicity of these products along withthe false health claims are predicted to restrict the growth of the U.S.nutraceuticals market in the next few years.
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