Rising global demand for ingredients and products that containrich amount of essential nutrients as well as enhance the flavor and taste offood has been translating into widespread adoption of multiple herbs such astarragon. Owing to its distinctive herbal flavor, tarragon is commonly used inFrench cuisines, fish, chicken, and even as a part of sauces, vinegar, andvinaigrettes. Tarragon is also used in association with other herbs such asbasil, anise seed, fennel seed, and oregano to manufacture several medicinalformulas that help cure a number of diseases. Escalating demand for multi-herbformula and consumer awareness regarding the health benefits of different herbsare likely to direct the development of tarragonmarket at the global level.
Tarragon Market – NotableDevelopments
AlabamaEssential Oil Company, INDUKERN INTERNACIONAL, Frontier Co-op, DF World ofSpices, and McCormick & Company are some of the leading playersparticipating in the tarragon market.
· In September 2018, INDUKERN INTERNACIONAL, one of the keyproducer of tarragon essential oil, completed its acquisition of DiffusionsAromatiques SAS to improve its growth of flavors and fragrance division. TheFrench ingredient company specializes in providing a range of natural, organic,and even synthetic ingredients to cosmetic, scent, and aromatherapy industries.
· In April 2018, Frontier Co-op, a leading tarragon market player,introduced a new line of products – Turmeric Twist Blends. The new three blendsare formulated with organic spices for versatile daily use, savory dishes, andsweet snacks. The company is also known for its line of organic tarragon leafand seasoning blend.
Inaddition to aforementioned notable developments, tarragon is gaining risingmomentum among food & beverage manufactures. For instance, in August 2018,Brew Dr. Kombucha launched limited-edition of its fall season kombucha underthe brand name Harvest, featuring apricot and tarragon flavors.
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Tarragon Market Dynamics
Gradual increasein the demand for tarragon can be largely attributed to its rich source ofantioxidants which help prevent the growth of cancerous cells and fight freeradicals in the human body. Consumption of tarragon is also associated with anumber health benefits such as better functioning of the heart, liver, andkidneys, and improving the potassium content in the body. These are consideredto be the important factors driving the overall growth of tarragon market.
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Tarragon Market Gains Underpinned byRising Demand for Multi-herb Formulas
Traditionalherbal formulas of Chinese, Korean, and Japanese medicines generally comprisemultiple herbs such as tarragon, basil, fennel seeds, and others in a singleformula. Growing consumer inclination towards traditional medicines andtreatment methods has led to a surge in the demand for products containingdifferent type of herbs which may contribute to the growth of tarragon market.Rising adoption of multi-herb formulas which provide benefits to the heart,help improve the immune system, and promote digestion is also likely tocomplement the global expansion of tarragon market.
Rapidpenetration of online retailing has been encouraging tarragon market players tosell their products on e-commerce sites and increase their profitability whichin turn may strengthen the growth prospects of the market. They are alsofocusing on the addition of tarragon products in shelves of supermarkets,making it easily accessible to wide-ranging consumers and to gain moretraction.
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Scarcity of Suppliers to RestrainTarragon Market Growth
There isrelatively less number of suppliers offering raw materials for manufacturingtarragon products which is expected to create hindrance in the growth oftarragon market. In addition, most consumers in various regions across theglobe are not aware about the existence of tarragon which is considered to beone of the demand restraining factor. Further, lack of evidence-based efficacyof herbal formulas or products may continue to limit the expansion of tarragonmarket.
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