Media planning and buying platform SRDS (srds.com) has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and execute holistic campaigns for their clients, connecting with influencers in just about any industry, from fashion to automotive, beauty to CPG, and ecommerce to retail.
2020 has seen a spending surge for influencer marketing, with some sources reporting 73% of marketers allocating more resources to it this year. To accommodate marketers’ changing needs, SRDS is continuing to innovate and transform its technology, providing agencies with an end-to-end platform that facilitates media planning and buying across the digital ecosystem.
https://www.martechcube.com/srds-partners-with-upfluence-to-step-into-influencer-marketing/
