SMS Marketing versus Transactional SMS

osdigital

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SMS Marketing is text content sent to the prospects for the marketing or leads generation for any business, services or products advertising. Marketing SMS is promotional short content where the sender explains details in short for instant business sale generation. Offers, Discount New arrivals and many other types of marketing can be sent through the Marketing SMS campaign.

SMS Marketing versus Transactional SMS

Transactional SMS consist of an Informational text in short for giving information to already registered mobile numbers for the different purpose. Transactional SMS is an awareness SMS where alerts, quick information, one time password, login information, registration information, banking transaction information etc can be sent in the quickest way.

How is the difference and use case of SMS Marketing and Transactional SMS?

1. Send alerts through Transactional SMS, send promotion through Marketing SMS.

2. Transaction SMS works 24x7, Marketing SMS works 9am to 9pm.

3. Marketing SMS may be delayed, but Transactional SMS deliver instant.

4. Transactional SMS is a Critical SMS, SMS Marketing is not critical.

5. Transaction SMS deliver with 6 alphabet header, where Marketing SMS deliver with 6 digit numeric header.