Smartphone TV pertains to viewing content available on streaming platforms on your mobile phone. Rise of communication networking technologies compatible with latest phones coupled with high data speeds can induce demand for smartphone TVs. Prevalence of DVB-H standard can act as a catalyst as well. The global smartphone TV market report by Market Research Future (MRFR) provides an unbiased outlook on viewing patterns, mobile applications, and their future for the period of 2018 to 2023 (forecast period). The COVID-19 impact on the market has been included in the report.
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Market Scope
The global Smartphone TV market is expected to expand significantly over the forecast period owing to the rising number of smartphone and tablet users. The popularity of on-demand TV and OTT platforms are likely to facilitate market growth. Smartphone manufacturers can gain more subscribers by partnering with an OTT platform and offering their services. The popularity of IPTV and means for measuring audience engagement can bode well for the market in the forthcoming years.
Deployment of IPTV infrastructure and expansion of their services are pivotal in driving the demand of smartphone TV. Pay-per-views, video-on-demand, and recorded content are other features of smartphone TV that are attracting viewers by droves. The declining prices of internet subscriptions and rise of cord cutting can pave the way for the market’s expansion. The stream quality and availability of HD compatible phones can bolster the market demand significantly over the forecast period.
Segmentation
The global smartphone TV market has been segmented on the basis of usage and service.
By usage, it is segmented into nomadic, fixed, and mobile. The mobile segment is likely to gain precedence in the coming years owing to access to hi-speed Internet and use of mobile phones for entertainment and other uses.
By service, it is divided into free-to-air and pay TV services. Out of which pay TV services dominated the market and is expected to grow at the highest rate during the forecast period. On the other hand, the free-to-air service segment of the smartphone TV market is expected to witness a decline in market share due to growing consumer preference for premium video content or TV channels.
Regional Analysis
Asia Pacific (APAC) is estimated to account for the largest share of the market and is projected to grow at the fastest rate during the forecast period. The major growth in smartphone TV market in the region is attributed to the growing investments and increasing use of mobiles and tablets in APAC. Regulation of communication networking technologies, new guidelines for digital content streaming, and access to live streaming of news, sports, and other entertainment avenues can drive the regional market growth.
North America and Europe can capture a significant market share in the coming years owing to launch of 5G and demand for VOD platforms. Rise of media consumption and free-to-air services across nations can influence the production of smartphone TVs till 2023. Rising disposable income levels for entertainment, growing urbanization, and low installation costs can pave the way for the market.
Competitive Landscape
Bell Canada, MobiTV, Inc., Charter Communications, Verizon Communications, Inc., Sky PLC, Consolidated Communications, Inc., AT&T, Inc., Bharti Airtel Limited, Orange S.A., and Comcast Corporation are key players of the global smartphone TV market.
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