Divided the smart pills market into five geographic segments: North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Together, North America and Europe control the majority of the market. A few of the reasons propelling the market expansion in North America and Europe are the increasing use of novel technologies in the areas, new marketing and commercialization tactics, and a huge patient population. Due to rising colon cancer and intestinal infection rates, endoscope handling training, increased health awareness, and significant corporate investments in R&D in Japan and other Asia Pacific nations, Asia Pacific is one of the fastest expanding markets.
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