The Protein Bars Market has been expanding quickly due to a number of favourable reasons, most notably the rising popularity of portable convenience foods among consumers. Protein bars are popular among people who cannot or do not have time to prepare their own food, not just athletes. There seems to be a significant need for taste improvements in the protein bar market as the consumer base has greatly expanded. They also have the added benefit of being healthy and nutritious, increasing energy levels, and boosting muscle mass. This has encouraged new competitors to charge headlong into the protein bar business.
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