Prebiotics Gummy Vitamins Market Size is estimated to reach $4.8 billion by 2027. Furthermore, it is poised to grow at a CAGR of 10.9% over the forecast period of 2022-2027. A gummy vitamin is similar to candy but is a soft, little, chewy dietary supplement that is filled with nutrients and multivitamins. They were created for children and the elderly who prefer dry supplements to liquid ones and do not like taking pills. Gummies come in a wide range of tastes and are more appealing than regular pills. They are made with the use of gelatine, sugar, water, corn starch, and additional colorings. Raspberry, lemon, and orange are a few of the common flavors of gummy vitamins. The use of vitamin supplements is widely accepted worldwide. Prebiotic gummy vitamins consist of various healthful bacteria like lactobacillus, bifidobacterium, bacillus coagulans, and others to increase the functionality of such multivitamin supplements. Such types of bacteria (lactobacillus, Bifidobacterium, bacillus coagulans, and others) containing prebiotics multivitamins maintain gastrointestinal health, improve immune response, inhibit pathogen colonization in the colon, and produce short-chain fatty acid with the help of melatonin regulation. They enhance health and help to make up for an unhealthy diet. Gummy vitamins are also quite popular with folks who have trouble swallowing pills since they are simple to chew. For some people, including those who suffer from nutrient deficiencies, consuming gummy vitamins can be effective and solve nutrient absorption problems. Nutrient absorption problems are caused by damage to the intestine from infection, inflammation, trauma (injury), or surgery or by celiac disease, Crohn's disease, chronic pancreatitis, or cystic fibrosis. Lactase deficiency, or lactose intolerance. Also, prolonged use of antibiotics is one of the reasons that minimize nutrition absorption. Owing to such a huge possibility of nutrient deficiency, the demand for prebiotic gummy vitamins is surging.
Due to high demand for prebiotics and gummy vitamins, major market players launched innovative products. For instance, in January 2022, in the kids' and adults' categories, TruBiotics introduced sugar-free probiotic gummies with B. subtilis DE111 for gut and immunological support. Such innovative product launches by key market players and increasing expenditure on R&D help to drive Prebiotics Gummy Vitamins Industry over the forecast period 2022-2027.
Prebiotics Gummy Vitamins Market Report Coverage
The report: “Prebiotics Gummy Vitamins Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Prebiotics Gummy Vitamins Market.
Key Takeaways
- Geographically, North America held a dominant market share in the year 2021, owing to the increasing demand for nutraceuticals and surge the growth of Prebiotics and Gummy Vitamins Market Share in this region.
- The Prebiotics Gummy Vitamins Market is predicted to increase owing to the rising prevalence of chronic disease and increasing deficiency of vitamins and minerals in children.
- However, challenges in the stabilization of vitamins without coating might restrain market expansion over the forecast period 2022-2027.
- A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Prebiotics Gummy Vitamins Market Report.
Prebiotics Gummy Vitamins Market Segment Analysis- By Age Group
The Prebiotics Gummy Vitamins Market based on the age group can be further segmented into children and adults. The Adult segment held a dominant market share in the year 2021. Owing to hectic lifestyles and consumption of unhealthy diets increase the risk of chronic disease in adults which creates demand for prebiotic gummy vitamins. Additionally, prenatal use of prebiotics and gummy vitamins is more popular as it is the best way to feed mothers with different required nutrients. Owing to the rising need for vitamins in mothers before and after pregnancy, several key market players launched their products to complete the growing need. For instance, NutriBears launched Gummies launched its 3 variants Multivitamin, Calcium + Vitamin D & Vitamin D in the Indian market in June 2022. Such increasing need for supplementary vitamins and innovative product launches by key market players help to drive the growth of Prebiotics Gummy Vitamins Market Share.
However, the Children segment is estimated to grow with the fastest CAGR rate of 10.7% over the forecast period 2022-2027. This is the result of increasing concern about child health in parents. For healthy growth, development, and development, children require vitamins and minerals. A lack of vitamins and minerals in children's diets might affect their growth and development. To reduce this kind of malnutrition, functional prebiotics combined with beneficial bacteria like lactobacillus, bifidobacterium, bacillus coagulans, and other functional components are effective. According to United Nations Children's Fund (UNICEF) data for 2020, Pakistan, Afghanistan, Yemen, Mauritania, Benin, Nigeria, Tanzania, and Sudan had the very lowest vitamin A supplements coverage. Such global need for a vitamin supplement for children fuels Prebiotics Gummy Vitamins Market Size over the forecast period 2022-2027.
Prebiotics Gummy Vitamins Market Segment Analysis- By Distribution Channels
Prebiotics Gummy Vitamins Market based on the distribution channels can be further segmented into Supermarkets, Hypermarkets, Speciality Stores, Retail Stores, Online Stores, and Others. The Supermarket segment held a dominant market share in the year 2021. This is owing to the increasing number of supermarkets across the globe. The supermarket segment is growing as a result of consumers finding every essential product in this type of market and saving time and money by shopping under one roof. Many supermarkets update themself with automation like digital inventory management, cashier-less counter, and others which increase the shopping experience of consumers. Such factors attract more consumers to supermarkets and drive the growth of the Prebiotics Gummy Vitamins Market Share.
However, the Online Stores segment is estimated to grow with the fastest CAGR rate of 11.2% over the forecast period 2022-2027. This is owing to increasing internet penetration and the availability of prebiotics and gummy vitamins on online stores like Amazon, Flipkart, and other online retail platforms. As per The Food Industry Association, in 2020, sales per customer transaction goes to $42.04 in-store and $110 at online purchases. Most consumers prefer online purchases owing to easy doorstep delivery with quality products. Owing to such reasons online store segment experiences growth and fuels Prebiotics Gummy Vitamins Industry over the forecast period 2022-2027.
Prebiotics Gummy Vitamins Market Segment Analysis- By Geography
The Prebiotics Gummy Vitamins Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 37% in the year 2021. This is owing to the increasing demand for prebiotic supplements for consumption by children, women, and also by health-conscious consumers. As per Archer Daniels Midland Company (ADM) report published in 2021, found that 79% of U.S. consumers say that taking supplements is important to their overall health. According to The Council for Responsible Nutrition (CRN), adults between the ages of 35 – 54 have the highest usage of dietary supplements at 81% in the U.S. in the year 2020. Owing to Such increasing demand for supplements in this region help grow the Prebiotics Gummy vitamins Market Size in this region.
Furthermore, Europe is estimated to grow with the fastest CAGR rate of 11.5% over the forecast period 2022-2022. This is owing to the growing prevalence of obesity and increasing awareness of the public about health and wellness. The recent outbreak of Covid-19, surge demand for supplements in this region. According to Price Waterhouse Coopers (PWC), multivitamins and dietary supplements will grow by 15.9% CAGR in 2022. Such a rising growth trend of multivitamins and dietary supplements fuels Prebiotics Gummy Vitamins Market Size in this region over the forecast period 2022-2027.
Prebiotics Gummy Vitamins Market Drivers
Raising Prevalence of Malnutrition Around The World Helps to Drive Market.
Malnutrition is one of the major challenges the developing world is currently facing, whether it is caused by climate change, terrorism, and conflict, or demographic shifts. Poverty is the main cause of malnutrition in the world. According to World Health Organisation in 2021, there is 1.9 billion adults are overweight or obese, while 462 million are underweight and around 45% of deaths among children under 5 years of age are linked to undernutrition. According to UNICEF, by the end of 2021, 50 million children were suffering from wasting, the most life-threatening form of malnutrition. The use of functional prebiotics with helpful bacteria like lactobacillus, bifidobacterium, bacillus coagulans, and other functional ingredients is effective to minimize such type of malnutrition. Such factors help to rise in demand for Prebiotics Gummy Vitamins Industry over the forecast period 2022-2027.
Increasing Demand for Nutraceuticals Aid Market Growth.
According to Ipsos’ October 2021, survey of 28 countries, 23,000 adults are continuing to pursue an even more aggressive and diverse approach to health. Among the 40% of U.S. adults who say their views on health/wellness have changed this year, two-thirds are more concerned about their immediate/long-term health, 60% about mental health, 56% about being physically active, and 42% about aging, per the Hartman Group’s 2021 Health & Wellness report. Such increasing consumer awareness creates demand for nutraceuticals that help to grow Prebiotics Gummy Vitamins Industry over the forecast period 2022-2027.
Prebiotics Gummy Vitamins Market Challenges
Supply Chain Disruption of Raw Materials Hampering the Market Growth.
Nutraceutical products are majorly manufactured by pharmaceutical companies that manufactured allopathic medicines in the same facility. India and China are dominant countries in nutraceutical products as a result of the availability of raw materials. However, the growth rate of the industry is very fast and dominant in the market as there is no proper regulatory authority to maintain the quality of raw materials. As per the food-safety-helpline, the quality of raw material of many formulations is consistently low. Also, the price of raw materials is gradually increasing, according to chemanalyst, Biotin prices gradually increased in North America from the second week of January from USD452965/MT to USD464690/MT in March 2022. In China, Vitamin E prices for Free On Board Illinois shot up from USD 13932/MT to USD 16712/MT from October to December. Such increasing prices of raw materials and compromised quality of products may hamper the growth of Prebiotics Gummy Vitamins Market Share.
Prebiotics Gummy Vitamins Industry Outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Prebiotics Gummy Vitamins Market. The top 10 companies in the Prebiotics Gummy Vitamins Market companies are:
- Boli Naturals LLC
- Nutra Solutions
- Makers Nutrition, LLC,
- 4Procaps Group.
- Ferro,
- Bayer AG,
- Ferrara Candy Company,
- Ernest Jackson,
- Vitakem Nutraceutical Inc.,
- Contract NUTRA
Recent Developments
- In June 2022, the Ferrero plant in Arlon, Belgium got authorization to restart production with The Belgian food safety authority (AFSCA). This reopening follows extensive cleaning and food safety controls in the plant. The plant began the reopening process which will lead to the progressive restarting of the production lines over the next few weeks.
- In April 2022, Bayer AG Biological Powerhouse announced a multi-year strategic partnership with Ginkgo Bioworks to accelerate the expansion of a diversified portfolio of high-quality microbial-based solutions for growers around the world by further enhancing Bayer’s biologics strategy of tapping into the open innovation ecosystem.
- In September 2021, Procaps groups, a leading integrated international healthcare, and the pharmaceutical company completed the acquisition of Union Acquisition Corp. II. This transaction values Procaps at approximately $1.1 billion with approximately $160 million in gross cash proceeds. The proceeds are expected to fund organic growth through capacity expansion, plant improvements, working capital investments, e-Health platform improvements, and R&D expenses, as well as inorganic growth via accretive acquisitions.
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