In advance of what is anticipated to be yet another unprecedented holiday shopping season, digital marketing agency NetElixir today released its 2021 holiday ecommerce sales forecast calendar. In all, data forecasts suggest that aggregate ecommerce sales will experience a 6-7% YoY increase in the November to December holiday shopping period, with total online sales likely to exceed 20% of total retail sales in the nation.
“We understand that we are being aggressive in releasing this calendar as early as mid September, but we hope it signifies to retailers that we need to be preparing now for all possible challenges and obstacles we’re likely to face as consumer buying behaviors continue to shift erratically,” says Udayan Bose, founder and CEO at NetElixir. “With the delta variant and lacking vaccination progressions, we cannot afford to ignore that we are entering an endemic era. Now is the time for retailers to plan their pivots, and we’re here to help guide those strategies in any way we can.”
