In recent years, vegetarianism, and to limited extent veganism, is spreading across the Middle East & Africa.
In recent years, vegetarianism, and to limited extent veganism, is spreading across the Middle East & Africa. The market has recorded substantial growth backed by the rising demand from Turkey, the UAE, Israel, and South Africa. It is expected that market growth is likely to be supported by the rising flexitarian trend over the forecast period. Plant based protein market in Middle East and Africa has witnessed steady growth in the past few years. The growth has been due to people making healthier food choices as well as increasing awareness and hence changing preferences towards plant-based and dairy products. In South Africa, in particular, the demand for plant-based protein diets is growing, driven by the flexitarian consumers and the growing vegetarian, and vegan community. Also, in the recent years, vegetarianism, and to limited extent veganism, is spreading across Turkey. Dubai is a house to the largest plant-based restaurant in the world. Veganity - a startup geared towards veganism - offers more than 200 dishes from all over the world. Some of their plant-based dishes include vegan fried chicken and meatball pasta. Veganity, which launched its first restaurant in August 2019 in Dubai, plans to extend its locations across the UAE, including one in Abu Dhabi. Increasing awareness regarding plant based food is becoming prominent especially in South Africa, and the UAE. Forums such as ProVeg South Africa, Veganuary, and Meat-Free Mondays are actively working towards increasing awareness about plant-based products and benefits of the vegan diet. They disseminate this information through media outreach, social media campaigns, events and fairs, promotions by local celebrity ambassadors, corporate engagements, and political outreach. South Africa will also host “The Vegan & Plant Powered Show” in May 2021, which aims to bring the people closer to the vegan, plant-based and green living revolution. Similarly, the Gulfood exhibition which is hosted in Dubai is increasing awareness about plant-based diet and sustainability among the consumers in the UAE. During the 2019 edition, more than 100,000 visitors attended the exhibition and several new partnerships and investment deals were also sealed. Also, popularity of dairy alternatives is increasing among the consumers in the UAE. As the consumer interest in plant-based meat continues to rise, an increasing number of people in the country are looking to include dairy alternatives as well in their diet. To cater to this trend, Koita Foods - a dairy company based in Dubai, offers a range of plant-based milk alternatives. Their products are available in over 500 retailers and partners including hotels and hospitals across the country. Adoption of e-commerce in South Africa was lagging in the past on account of low internet penetration, limited online options, and safety concerns. Over the past few years however, with improving access to internet and changing consumer perception, plant protein manufacturers and distributors have been able to increasingly support their customers by strengthening e-commerce capabilities. This report from ConsumerIntel360 is a bundled offering, combining 12 detailed country databooks: Egypt, Israel, Kenya, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Tanzania, Turkey, United Arab Emirates. This business intelligence report aims to analyze market opportunities and risks in plant protein industry in the Middle East. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics.
Scope
This bundled offering provides the following detailed plant protein market opportunity at country level. This research report provides in-depth analysis of plant protein industry opportunity, providing market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage. Plant Protein Market Size by Ingredients • Soy • Pea • Beans & Lentils • Hemp • Flaxseed, Pumpkin & Other • Brown Rice • Quinoa • Spirulina & Seaweed • Nuts • Other Plant Protein Market Size by Product Categories • Nutrition Supplements • Protein Bars • Sports Nutrition • Meal Alternative • Dairy Alternatives • Meat Alternatives • Bakery Products • Infant Formulas • Other Plant Protein Market Size by Functional Segments • Ready to Mix • Ready to Eat • Ready to Drink • Ready to Cook Plant Protein Market Share Analysis by Sales Channels • Online • In-Store Plant Protein Market Share Analysis by Type of Retail Outlet • Pharmaceutical & Medical Store • Grocery Retailers • Health and Wellness Stores • Specialist Sports Store Plant Protein Market Size by Retail Sales Pricing • Premium • Mid-Tier • Low End Plant Protein Market Size by Cities • Tier 1 Cities • Tier 2 Cities • Tier 3 Cities Plant Protein Consumption by Demographics • Age • Gender • Income
