TheAnalytics of Things (AoT) market is rapidly growing owing to the tremendousgrowth of Internet of Things (IoT) data and the need for advanced analytics andautomation for businesses. The global AoT market size is estimated to be USD7.19 Billion in 2017 and is projected to reach USD 27.78 Billion by 2022,growing at a Compound Annual Growth Rate (CAGR) of 31.0%.
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TheAoT ecosystem comprises vendors including IBM Corporation (US), MicrosoftCorporation (US), Oracle Corporation (US), SAP SE (Germany), Cisco Systems,Inc. (US), Dell Technologies, Inc. (US), Google, Inc., (US), Amazon WebServices, Inc. (US), Hewlett Packard Enterprise Company (US), PTC, Inc. (US),Hitachi, Ltd. (Japan), Teradata Corporation (US), Salesforce.com, Inc. (US),andGreenwave Systems, Inc. (US). The players in the AoT market have adoptedvarious strategies to expand their global presence and enhance their marketshares. Partnerships, collaborations, new product launches, and acquisitionsare some of the significant strategies adopted by the players in the recentyears. Players such as SAP SE, IBM Corporation, and Microsoft Corporation haveadopted these strategies to expand their product portfolios.
IBMCorporation has undertaken collaborations and partnerships as its majordevelopment strategy to create a leading market edge. As a part of itsinorganic growth strategy, in June 2016, IBM collaborated with Cisco to provideinstant IoT insights at the edge of the network. The collaboration helpedcombine IBM’s Watson IoT and Business Analytics (BA) technologies with Cisco’sedge analytics capabilities to offer a new way to produce immediate, actionableinsights after the data is collected. The combination of expertise andtechnology from the 2 companies also serves as the foundation of the Watson IoTcloud platform. In March 2017, IBM partnered with Salesforce, Inc. to deliverjoint solutions designed to leverage Artificial Intelligence (AI). IBM Watsonand Salesforce Einstein can be integrated to connect a new level of intelligentcustomer engagement across sales, service, marketing, and commerce.
MicrosoftCorporation is another major provider of AoT software and services. The companyhas adopted organic and inorganic growth strategies to establish a strongfoothold in the market. For instance, in February 2017, the companycollaborated with Tata Motors, an Indian automotive manufacturing company, toleverage the connected vehicle technology of Microsoft and to combine AI,advanced machine learning, and IoT capabilities on the Azure cloud. InJune 2016, Microsoft added a new feature in the Azure IoT Hub, which allowsusers to upload files to the cloud from their devices with the assistance ofthe IoT Hub.
