The global internet advertising market is expected to grow at a CAGR of around 24.7% during 2022-2027. This report on global internet advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global internet advertising market by segmenting the market based on enterprise size, industry vertical, platform type, ad format, pricing model and region. Also, detailed profiles of companies operating in the internet advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Impact Analysis of COVID-19
In this report, market players in this field will receive insights regarding COVID-19's impact post-COVID-19, which will provide a useful framework for evaluating strategies. The COVID-19 has affected a number of manufacturing operations and supply chains worldwide. As a result, the economy has been experiencing a recession and high inflation rates. Furthermore, the pandemic disrupted a number of industries' international movements. Due to the labor shortage and the lack of logistics movement, the whole sector faced sustained challenges. Lockdowns have caused severe financial losses to end-user industries.
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Market Drivers
- Extensive Adoption of Smartphones
- Emergence of High-Speed Internet
- Proliferation of Social Media
Market Challenges
- Rise in Adoption of Ad-Blockers to Avoid Online Advertising
Historical & Forecast Period
- Base Year: 2021
- Historical Period: 2017-2020
- Forecast Period: 2022-2028
Market by Enterprise Size
- Large Enterprises
- Small & Medium-Sized Enterprises
Market by Industry Vertical
- Automotive
- Healthcare
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Transport & Tourism
- IT & Telecom
- Others
Market by Platform Type
- Mobile
- Desktop & Laptop
- Others
Market by Ad Format
- Search Engine Advertising/Search Engine Marketing
- Display Advertising
- Mobile Advertising
- Social Media Advertising
- Video Advertising
- Online Classifieds Ads
- Others
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Market by Pricing Model
- Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
- Performance Based Advertising
- Hybrid
- Others
Market by Region
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Rest of Asia Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- Turkey
- Iran
- United Arab Emirates
- Rest of the Middle East & Africa
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About Astute Analytica:
Astute Analytica is a global analytics and advisory company that has built a solid reputation in a short period, thanks to the tangible outcomes we have delivered to our clients. We pride ourselves in generating unparalleled, in-depth, and uncannily accurate estimates and projections for our very demanding clients spread across different verticals. We have a long list of satisfied and repeat clients from a wide spectrum including technology, healthcare, chemicals, semiconductors, FMCG, and many more. These happy customers come to us from all across the globe.
They are able to make well-calibrated decisions and leverage highly lucrative opportunities while surmounting the fierce challenges all because we analyze for them the complex business environment, segment-wise existing and emerging possibilities, technology formations, growth estimates, and even the strategic choices available. In short, a complete package. All this is possible because we have a highly qualified, competent, and experienced team of professionals comprising business analysts, economists, consultants, and technology experts. In our list of priorities, you-our patron-come at the top. You can be sure of the best cost-effective, value-added package from us, should you decide to engage with us.
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