Real estate is one of the most dynamic markets in the world. Fortunes are made and lost by companies and agents. If anyone wants to make it in this world they have to be prepared to give it their all. This is why using a real estate CRM solution with an integrated auto dialer for real estate is maybe the best move any real estate business can make when it comes to staying ahead of the competition.
How Does Real Estate CRM Work?
CRM solutions have become an integral part of almost any business out there. The advantages of using CRM solutions are undeniable and so more and more companies are upgrading their sales teams by implementing software designed specifically to enhance their selling capabilities. This is why real estate CRM solutions are being developed and deployed by most big software developers. CRM software for real estate is one of the biggest helps the real estate brokers have had since the invention of open houses.
Real estate companies are looking for CRM solutions in real estate because they are just the smart way to go right now. They help agents with all of their important work and keep track of everything they need to do on a daily basis. Plus, the CRM software can compile large amounts of data gathered from potential clients much faster than a human can possibly could. It also is a great way of staying connected with everybody from a team and helping them with whatever they need. Big real estate companies can’t afford to have data go missing, and that’s why they use CRM solutions in order to keep track of every little bit of information exchanged between an agent and a customer.
But CRM solutions for real estate can do much more than just help with the phone calls and take down notes about clients. It has multiple features and capabilities that can help any agent stay on top of his game. One of these features is that the software can also handle all of the paperwork that needs to be done in order for a house to be bought and sold, for instance. It can almost instantaneously draw up a contract, with minimal human input, and the e-signature capabilities come in handy when deadlines have to be met or when working out of the office. And speaking about out of the office, most modern versions of these programs are fully mobile platform friendly. That means that an agent can access the platform whenever he wants, wherever he might be. That also means that any team leader can check up on his team at any moment and see how they are handling a certain project or dealing with a client.
The Pros. and Cons. of Using CRM Solutions
Although great in many ways, real estate CRM software can have some drawbacks. These can sometimes mean that the software isn’t right for you or that it still needs a little work to get it right. Real estate agents and agencies sometimes have mixed feelings about using these platforms.
Pros. to using real estate CRM:
- Although some versions of CRM software might be expensive to use, especially if you’re a small business just starting out, it is much cheaper to use than actual employees. That doesn’t mean you don’t need real people doing the talking and the signing, but you don’t need as many due to the fact that the CRM takes over for them in many activities around the office;
- The platform can be made to look however and do whatever you need it to;
- Most CRM software has a user friendly interface, so that the users can learn pretty fats where everything is and to be able to use it as soon as possible;
- The fact that real estate CRM solutions are adapted to mobile platforms is one of the biggest pros in their favor.
Cons.:
- Some CRM solutions on the market might not be fully developed, making them hard to work with efficiently, or might be difficult to implement in a company that’s never used this type of solutions before;
- Using CRM doesn’t mean complete human replacement, but some leads might still prefer a more human touch;
- The system can sometimes be a bit overwhelming for new users due to the amount of information it is capable to process and produce.
Can an Auto Dialer For Real Estate Agents help them Increase Sales?
Any good salesperson will tell you that they spend a lot of time engaged in telephone calls with their clients. The more calls he can make, the more chances are of making a sale. But sometimes calling can be just a huge waste of time, time that could have been put to better use. This is why an auto dialer for real estate agents really comes in handy. This simple feature of almost any CRM platform can double the chances of an agent of making a sale, all the while cutting the time he wastes actually dialing and waiting in two. An auto dialer for real estate agents is a “must have” for any serious real estate agency that values its’ agents’ time and wants them to perform.
Another great thing about a real estate company using an auto dialer is that human error is minimized. There is no worry about a wrong number being dialed or accidentally hanging up on a lead. Basically, the auto dialer does the dialing and waiting for you, while you can rehearse your speech for when the lead picks up. Any company that uses an auto dialer can tell you that their workload has become more manageable since they’ve started using it and their agents are getting through to more and more potential clients.
But an auto dialer for real estate has even more advantages:
• It can be programmed to play a pre-recorded message to a lead once he has picked up in order to keep him on the line until an agent is ready to take his call
• Messages can also be used in order to let leads that don’t pick up know that they have been contacted.
• Going through big lists of phone numbers now takes hours instead of days.
What Does An Auto Dialer For Real Estate Companies Have To Have?
There are a lot of options out there when it comes to choosing a good real estate auto dialer companies. That’s why choosing the right one for your company and agents can be difficult. You can rely on the feedback other gave about the ones they used, but that isn’t really a good enough criteria to base your decision on. Your business might not be the same as theirs, or you might expect different things from an auto dialer. You can try giving some of them trial runs and see which one best suits your needs and helps your agents the most, but this can be time consuming, and the frequent change might not be the best thing for a growing business. There are some basic functions that any good auto dialer for real estate companies has to have in order for you to consider:
• You should check and see if the dialer has texting capabilities. This might sound weird, seeing as though you are trying to call a person, but texting has become the preferred way of communicating for lots of people.
• Recording features are a must on any good auto dialer. The recordings help the agent better understand the client, when he’s reviewing them, and also helps the company keep track of how the agent and the client engaged during their talk in order to gauge performance and elaborate best practices or scripts.
• Pre-loaded lists can come in handy when starting your business, until you get enough clients in your portfolio.
• Pre-recorded messages are very useful because it gives the company an idea from which to build and helps the agents get a running start.
• Caller ID can be a useful tool for an agent when he wants to engage with a lead form another area code.
