How Brands Use Creative Bus Ads For Brand Awareness
Bus Ads have been used as an effective medium of advertising communication. From global brands to local bakeries and fruit shops, bus branding and advertising have been used to carry promotional messages to the public to improve brand awareness and sales.
Bus Branding Benefits
Among the outdoor ads, bus advertising has a special place in the attention of the public. It is a effective and intelligent choice to support almost any marketing campaign because buses cover the entire city, town or village limits, covering the most important roads and streets, thus providing high visibility to your brand.
The primary focus of bus ads is people who are walking or driving on the road and waiting at the bus stops, and of course the bus riders. Tourists and visitors to the area of bus transit are a substantial secondary audience to bus advertisement.
Your message can reach more people for a lengthier period not limiting to specific listeners, readers or demographics. The most important bus branding benefit is that they repeat your message over and over to the large volume of your target audience in the surroundings.
Types of Bus Advertising
Bus Back Advertising
Bus back advertising or tails posters are one of the most popular options. They come in various forms depending on the area you select partial or complete.
Bus Side Advertising
Bus side advertising calls as murals. These are large posters placed on the side of transit buses. The effect of your bus ads based on the size and proper positioning between the top to bottom or in the panel. Murals get the attention of people on the street side.
Complete Bus Ads
This includes both sides, back & front. Space is usually not shared with other advertisers. You can achieve high impact by providing creative and customized graphics.
