Global Halitosis Treatment Market - Overview
According to American Dental Association (ADA), halitosis is a “chronic bad breath”, an unpleasant smell in the breath which is detectable by other people. Bad breadth is a major problem across the globe affecting social life of the people. It may lead to stress and psychological pressure further resulting into negative impact on person’s life. Wide range of oral care products are available for the treatment of halitosis. Major market players are engaged in the manufacturing of oral care products in different flavours to attract more and more customers while maintaining the product quality.
According to a recent study report published by the Market Research Future analysts, the global halitosis treatment market is growing at a rapid pace with a double digit growth rate. This growth is mainly due to the increasing prevalence of halitosis and periodontal diseases. According to Journal of Natural Science, Biology and Medicine, Halitosis is very common among the general population and nearly more than 50% of the general population have halitosis. Moreover, technological advancement in the field of dentistry, for instance use of breathalysers to detect the levels of bacteria’s which causes bad breath has spurred the growth of global halitosis market.
Segmentation:
The global Halitosis Treatment Market growth can be segmented by halitosis, indication, diagnostic test, and drug treatment.
Based on type of halitosis, the halitosis treatment market is segmented into pathological halitosis and others. Pathological halitosis can be sub-segmented into oral pathological halitosis and extra oral pathological halitosis. Other types include physiological halitosis.
Indication-wise, the halitosis treatment market includes respiratory, liver, kidney, gastrointestinal, systemic, and others. The respiratory segment can be sub-segmented into sinusitis, tuberculosis, emphysema, pharyngitis, pneumonia, and others. The liver segment includes liver failure, gallbladder diseases, and others. Kidney segment comprises Uremia. The gastrointestinal segment can be further segmented into esophageal reflux, stomach cancer, malabsorption, and pharyngitis. The systemic segment includes diabetes.
Based on the diagnostic test, the halitosis treatment market includes halimeter, gas chromatography, BANA test, β-galactosidase activity assay, and other tests.
Based on drug treatment, the halitosis treatment market includes antacids, antiseptic, ranitidine and other drugs. Other drugs available of the treatment of halitosis are cetylpyridinium chloride and cimetidine.
Regional Analysis:
Region-specific segmentation of the halitosis treatment covers namely the America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).
The Americas accounted for a significant market share as the region is witnessing a hike in gum diseases and extensive use of oral care products such as toothpaste, mouthwashes, mouth sprays, etc.
Europe’s climb to the second spot can be attributed to the growing awareness regarding halitosis and products available for its treatment. The APAC region can expect rapid growth as factors such as rising cases of chronic diseases, coupled with population boom are impacting the intake of halitosis treatment. The MEA market can only expect moderate growth due to poor economic conditions, and lack of awareness about oral health.
Competitive Analysis:
Some of key players profiled in the halitosis treatment market report are Colgate-Palmolive Company (U.S), All USA Partners LLC (U.S), Dr. Harold Katz, LLC (U.S), Rowpar Pharmaceuticals, Inc. (U.S), Abbott (U.S), Listerine (U.S), AstraZeneca (U.S), and others. Strategies play a significant role in their market hold. The insights they have also help the halitosis treatment market percolate more across regions.
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