U.S. Wheat Flour Market: Introduction
A recent study published by Transparency Market Research on the U.S. wheat flour market includes industry analysisand opportunity assessment for 2020-2030. Revenue generated from the U.S. wheatflour market is estimated to be valued over US$ 22.5 Bn in 2020, which isexpected to rise at a CAGR of 1.9%, to reach US$ 27 Bn by 2030.
Growing Quest for Health Enhancing FoodsBenefitting Wheat Flour Market in U.S.
Due to increasing awareness of benefits of protein diets, high proteindiet intake has increased in the U.S. Customers have become morehealth-conscious and are searching for foods products that are rich innutrients. Since protein is known to be the best nutrient, high protein forgood health is favored by consumers. Products such as breakfast cereals, frozensnacks, bakery foods, and many others are high protein diets that are becomingfavorable to customers. Wheat flour is a vital source of protein that has ahigh protein content and provides health benefits, such as muscle strengthening,digestibility improvement, and others. The trend of high protein intake hasbeen on the market for a long time and would be beneficial to the U.S. marketfor wheat flour.
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The demand for wheat flour is also driven by the growing organic foodproduct demand across the globe. Consumers' consumption trend is changing tobalanced and organic foods, which subsequently affects food demand. Wheat flouris one of the world's most widely used ingredients for cooking. Highconsumption of organic food has contributed to the increase in organic wheatflour production.
Food Processing Giants in U.S. Creating GrowthOpportunities for Wheat Flour Manufacturers
Significant opportunities exist for wheat flour manufacturers in thecountry as more than a third of world’s top 50 food & beverages companiesare headquartered in the U.S. Demographic development and ever-evolving tastesand lifestyles make wheat flour companies eager to join the U.S. foodprocessing industry.
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The rising food processing industry, along with the bakery andconfectionery industry in the U.S., creates ample opportunities for wheat flourmanufacturers, as a large share of wheat flour is consumed by the bakery andconfectionery segment.
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Demand of Fortified Flour Generating LucrativeOpportunities
Wheat is among the most essential component of diets in most of thecountries of the world. Thus, fortification with micronutrients during the processingof flour is a very efficient way of supplying iron, zinc, folic acid, vitaminB12 or vitamin A; for instance, to a large population. Thus, wheat flourmanufacturers are focusing on providing fortified wheat flours to cater to thedemand of health conscious consumers. Rising awareness regarding nutrient lossduring the milling of flours is increasing the demand for fortified wheatflours by consumers as well as processed food manufacturers.
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TMR has followedthe C19-TREND approach forconducting a comprehensive analysis on the trends and changes in the food andbeverage sector due to the COVID-19 outbreak. Each factor is analyzed withscrutiny. These points have been compiled in the report and will assure greatassistance to the stakeholders and CXOs in developing sound businessstrategies.
Some C19-TRENDsthat TMR has focused upon while analyzing the food and beverage sector are asfollows:
CulinaryTourism
With the COVID-19outbreak limiting the number of traveling and dining opportunities forindividuals, many opt to experience the fun of a restaurant or destination atthe comfort of their homes. Ready-to-drink beverages are being focused upon toenable the consumers to feel the vibe of a particular destination. This aspectwill churn exponential growth.
Immunity-BoostingItems
A good immunitycan help individuals tackle COVID-19 with ease. Many consumers are switching toimmunity-boosting food and beverage items for improving their resistance againstfurther infections. Many well-established players are paying attention onlaunching immunity-rich food and beverage products. This factor will attractpromising revenues.
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