Key Highlights
· In termsof value, the global sodium lauryl sulfate market wasvalued at around US$ 9.00 Bn in 2018 and isanticipated to expand at a CAGR of more than 4.0% from 2019 to 2027
· Thelinear alkylbenzene sulfonate (LAS) segment held a major share of the globalsodium lauryl sulfate market in 2018. The sodium lauryl ethersulfate (SLES) segment is expected to remain moderately attractive during theforecast period. It is expected to expand at a CAGR of more than 4% between 2019 and 2027
· developingeconomies of Asia Pacific, such as India, Vietnam, and Indonesia, arewitnessing rise in the demand for anionic surfactants including SLS, SLES, andLAS
· Lowmanufacturing and labor costs and rate cuts in taxes imposed on detergentmanufacturing are prompting market players to shift their production bases tocountries in South Asia and Southeast Asia in order to achieve economies ofscale. For instance, the Government of India slashed the goods & servicestax (GST) applicable on detergents and other mass consumption goods from 28% to 18% in November2018. As a result of the tax cut, players operating in the domesticdetergent industry are planning to increase their production capacity
· Increasingdemand for cost-effective surfactant ingredients with a high rate ofbiodegradability and superior cleaning properties is anticipated to presentsignificant opportunities for the global sodium lauryl sulfate market duringthe forecast period of 2019 to 2027
· Acontinuous shift toward concentrated liquid and tablet detergents is likely tofuel the demand for sodium lauryl sulfate in the near future
· Threat ofinternal substitution in the sodium lauryl sulfate market is projected to behigh from 2019 to 2027,trend of using mild andbio-based surfactants is gaining momentum in the market. This switch in theconsumption trend is high in developed economies compared to developingeconomies, owing to buyers’ preference for low-priced products
· Demandfor surfactants for use in cleaning products is expected to be driven by highfocus on sustainability and multi-functionality during the forecast period,wherein product innovation remains vital for market participants to remaincompetitive. For instance, gradual shift toward consumption of moreconcentrated products and all-in-one solutions has been a notable trend in therecent years
· Indeveloped markets, such as Western Europe and the U.S., the demand for sodiumlauryl sulfate remains sluggish. Hence, it is vital for manufacturers toenhance their penetration in emerging markets in order to sustain long-termgrowth
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Detergents & Cleaners to be a LeadingApplication Segment of Global Sodium Lauryl Sulfate Market
· Based onapplication, the global sodium lauryl sulfate market has been segregated intodetergents & cleaners, personal care, oilfield chemicals, textile &leather, and others (including paints & coatings, polymer additives, andagricultural chemicals)
· Amongapplications, detergents & cleaners was the dominant segment of the sodiumlauryl sulfate market, accounting for over 50.0% of the marketshare in 2018
· SLES(Sodium Lauryl Ethyl Sulfate) is gaining immense usability, owing to its goodsolvency, wide compatibility, thickening effect, high biodegradability, andanti-hard water-ability. Its exceptional performance in terms ofemulsification, decontamination, dispersion, and solubilizing and its foamingattributes are boosting the applicability of SLES in hand washing liquids,shampoos, and bubble bath liquids
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Asia Pacific and North America Expected to beLucrative Regions of Global Sodium Lauryl Sulfate Market
· AsiaPacific is expected to dominate the global sodium lauryl sulfate market, interms of volume as well as value, in the near future
· AsiaPacific accounted for more than 30% share of the global sodiumlauryl sulfate market in 2018.
· NorthAmerica and Europe are attractive regions of the sodium lauryl sulfate market,owing to presence of established personal care and detergents industries in theregion. However, rising trend of using sulfate-free personal care products indeveloped countries in Europe, such as the U.S, Germany, and France, is likelyto hinder the overall demand for sodium lauryl sulfate in these countriesduring the forecast period 2019 to 2027
· India isprojected to be a lucrative market for sodium lauryl sulfate during theforecast period. The country is a large untapped market with substantially lowpenetration of consumer appliances
· Emergingrural areas of India offer immense potential for the electronic appliancessector. Increasing demand for electronic appliances, such as washing machines,depicts a promising outlook for the detergents & cleaners industry inIndia. This, in turn, is expected to boost the market for sodium lauryl sulfatein India from 2019 to 2027
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Global Sodium Lauryl Sulfate Market -KeyDevelopments
· Recently,the global sodium lauryl sulfate market witnessed several M&A activities.In 2018, the company acquired the surfactants division of BASF i.e.BASF Mexicana, S.A. DE C.V., which was based in Ecatepec, Mexico in order tostrengthen its position in the Latin America market. This acquisition isexpected to improve the company’s supply capabilities for surfactants and helpit expand in both consumer products and functional products industries in thenext few years
· In 2018, Oxiteno,a subsidiary of Ultra Group and a manufacturer of surfactants and chemicals,completed the production capacity expansion of its alkoxylation plant inPasadena, Texas, the U.S.
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Global Sodium Lauryl Sulfate Market: CompetitionLandscape
· Theglobal sodium lauryl sulfate market features a highly fragmented competitivelandscape with the presence of a large number of global and regional players.Some of the key players in the global Key players operating in the marketare Kao Corporation, Nouryon, Croda International Plc., HuntsmanInternational LLC, Galaxy Surfactants Ltd, Solvay, Evonik Industries AG,Clariant AG and many others
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