Coconut water, a clear liquid that occurs inside a coconut.Coconut water is a popular beverage in the tropics but its popularity has risenacross the world in recent years. The growing demand for coconut water can beascribed primarily to its refreshing and hydrating properties without thecalories associated with many other popular beverages available on the markettoday. Organic coconut water is an isotonic beverage that is healthy and has apalatable flavor. However, the key differentiator between regular and organiccoconut water is that the latter contains lower chemicals. The consumption oforganic coconut water is also beneficial as it contains electrolytes.
Itcomprises the right balance of electrolytes, which help replenish the bodyafter strenuous exercises and workouts. Organic coconut water also contains avariety of minerals such as magnesium, potassium, calcium, sodium, and vitamins(A, B, C), amino acids, and phosphorous.
Manystudies have evidenced that organic food typically contains a higher level ofantioxidants, which help safeguard against the detrimental health effect oftoxic heavy metals. The market for organic coconut water is expanding at abrisk pace because as it the drink is being considered a suitable alternativefor sports drinks, many of which contain synthetically formulated ingredients.
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It hasthus become more common to see organic coconut water on the shelves ofsupermarkets and convenience stores across the world. Moreover, organic coconutwater is also being retailed online, which has helped companies spread theirpresence worldwide. Customers today are increasingly showing a preference fororganic beverages as compared to other conventional types of drinks. The focus,especially, is on consuming low-sugar drinks – organic coconut water fits thischanging trend perfectly.
Global Organic Coconut Water Market Dynamics
The globalmarket for organic coconut water is expected to be steered by the many healthbenefits it offers. Moreover, its other characteristics such as the presence ofantioxidants, better taste, and micronutrients content could prompt consumersto choose it over other conventional soft drinks. Also, the drink is regardedas having curative properties for disorders such as vomiting and diarrhea.There are recent reports that suggest the benefits of organic coconut water forthe heart, as it contains lower levels of cholesterol.
Ascompared to regular coconut water, organic coconut water contains fewerunhealthy chemicals or traces of pesticides. These factors will help the demandfor organic coconut water rise steadily in the years ahead.
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In orderto meet the challenges associated with the relatively short shelf life oforganic coconut water, several producers are now offering frozen organiccoconut water. This enhances its shelf life, allowing it to be transported toregions where coconut water isn’t readily available.
Packagingis proving to be an especially important product differentiator for companiescompeting in the globalorganic coconut water market. It is now available in small,easy-to-carry tetra packs and plastic bottles. Emerging evidence about the skinand hair benefits of coconut water are expected to serve as an opportunity forcompanies in the organic coconut water market. The product is consumed in yogainstitutes and health centers as well as in gyms.
Global Organic Coconut Water Market: Segmentation
The globalmarket for organic coconut water can be broadly segmented based on the form,flavors, packaging, applications, and regional market. Based on the type offlavor, organic coconut water can be classified as aloe vera, natural, grapeand pear, white grape, mango, pineapple, and coffee.
Similarly,on the basis of its form, organic coconut water is sold in the form of powder(dried) and liquid coconut water.
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Segmentedbased on packaging, the market can be divided into: Plastic bottles, tetrapacks, and cans. Basis distribution channel, the market for organic coconutwater can be segmented into specialty stores, online stores, andhypermarket/supermarket.
Global Organic Coconut Water Market: Region-wise Outlook
From thegeographical standpoint, the global organic coconut water market has beendivided into the following segments: Latin America, North America,Asia-Pacific, Western and Eastern Europe, Japan, and the Middle East andAfrica. South Africa has been identified as the fastest-growing regional marketfor packed coconut water. The country is developing briskly and consumers inthe country regard packed products as being more hygienic and healthy. In theUnited Kingdom, the consumption of organic coconut water approximates 25-26million liters. However, the consumption of coconut water is also remarkablyhigh in tropical countries—such as Sri Lanka, India, Thailand, and Brazil—wherecoconuts grow in abundance.
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Global Organic Coconut Water Market: Leading Players
Theleading players in the organic coconut water market are: Harmless Harvest (SanFrancisco, US), Celebes Coconut Corporation (Philippines, Southeast Asia), VITACOCO (New York, United States), COCOZIA, Coco Libre, The Coca-Cola Company(ZICO), Navitas Naturals, and COPRA Inc., among others
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