The fractionated shea butter in cosmetics and personal caremarket reached $1 bn in evaluation in 2018. It is expectedto register even more promising growth during 2018-2026, as the growth ofcosmetics and personal care products promises to create new opportunities forplayers.
The rising demand for natural products, and significant potential ofshea butter in main applications like anti-aging, smooth skin, among others areexpected to drive robust demand for products in the near future. Moreover,rising digitalization is also expected to help expansion of the market in newareas with less stringent regulatory environment, and considerable growth ofthe fractionated shea butter in cosmetics and personal care market.
Social Media Influencers to Play a Key Role inGrowth
The growth of social media has created several challenges as well asopportunities for the growth of the fractionated shea butter cosmetics andpersonal care market. On one hand, social media has led to significantexpansion of existing information to new customer base. On the other hand,social media has also been key to reaching new customers in a cost-effectivemanner. Traditional means of advertising like TV channels were extremelycostly, and while becoming increasingly ineffective at drawing young consumers.The growth of social media influencers trend is likely to drive newcost-effective opportunities in the market in the near future. The rise ofsocial media, and adoption of the medium from big brands like L’Oreal,tech-savvy nature of new consumers will likely drive new opportunities forgrowth, especially for new players with natural products.
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Shea Butter Promises a Major Addition toTraditional Skincare
With the growth of information, and increased concerns about artificialsubstances in skincare, the traditional skincare practice is increasingly underscrutiny. Moreover, growth of natural substances, thanks to the advent ofsocial media are increasingly making their mark in the marketplace with growingdemand, and various effective alternatives. The growth of shea butter is likelyto create significant opportunities for players, thanks to its rising statuswith multiple effects, and increased demand. Moreover, it also promises toprovide protection from UV radiation, a major concern in urban areas. Thegrowing demand for shea butter and its derivaties are expected to drivesignificant growth for the fractionated shea butter in cosmetics and personalcare market.
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Credible Research to Promote Growth in the NearFuture
Rising research in personal care supports the various healing,anti-aging effects of fractionated shea butter. Shea butter is consideredeffective for treating sunburns, allergies, frostbites, among several othercommon skin illnesses. The growing demand for shea butter in a wide range ofapplications, and its growing popularity among informed consumer group areexpected to drive significant growth in the near future.
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