An expeditious evolution of the nutraceuticals industry in recent yearshas provided a feasible boost to the variety of vitamins and dietarysupplements, thereby driving developments in the gummy vitamins market. Thegummy vitamins landscape is witnessing positive growth, gaining immensetraction due to the geriatric population as well as kids.
The current growth trend of the gummy vitamins market is prominently influencedby the increasing cognizance for preventive healthcare across the globe.Digital platforms and social networking sites have become a prominent tool forgummy vitamin manufacturers to advertise their products, globally. Continuoustechnological advancements in the molding patterns of gummy vitamins, as wellas the necessity for cost competitiveness with no compromise on productquality, remain key challenges for gummy vitamin manufacturers. Through processR&D and product innovation, the gummy vitamins market has gainedsignificant traction among both, adult and kids. However, the past few yearshave observed a relative demand preeminence from the latter.
Lack of Nutrient Content in Diets Flourishing GummyVitamins Market Growth
Increased stress levels and changing lifestyle patterns have resulted inpeople compromising on their diets by substituting fibrous and healthy foodwith soft and convenient food options. This leads to an increase in lifestylediseases such as diabetes, obesity, and high blood pressure, due to decreasednutrient content in the food preparation. However, a paradigm shift in consumerpreferences of vitamins and dietary supplements has been seen in recent years.Vitamin gummies are one of the most popular supplement choices among elderlypeople who have difficulty in swallowing pills. Nutrition specialists arecarrying out extensive research to diversify the nutritional composition ofgummy vitamins. Gummy vitamins offer a wide product portfolio, catering tovarious bodily functions, and serve a wide range of age groups, ranging from toddlersto elders. The introduction of probiotics in gummy vitamins has significantlyimpacted the growth of the gummy vitamins market growth.
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Gummy Vitamins Market: Innovation in Gummy VitaminFormulations to Drive Growth
With advancements in ingredient technology and product development,gummy vitamins can now be customized to meet specific consumer preferences.Reduced sugar content, natural colors & flavors, increased fiber, andspecialized textures are all possibilities for gummy vitamin formulation. Whilevitamins are popular ingredients in the gummy format, a wide array of othernutrients has also been introduced in the gummy vitamins format. Standardmulti-vitamin, collagen peptides, omega-3s, melatonin, and probiotics are addedto enrich the taste in gummies. Gummy vitamins designed for specificdemographics, such as men, kids, women in the prenatal phase, etc., containinga variety of beneficial micronutrients, have gained high popularity in the lastfew years.
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Gummy Vitamins Market: High Sugar Content a MajorConcern
Gummy vitamins contain more sugar than other vitamins. These are takenin small doses, and are not likely to have much impact on the health. However,overconsumption can add higher calorie intake than the daily suggested valueand lead to different dental decay-related problems and other diseaseconditions. For instance, 10 gummy bears consumed per day are equal to theconsumption of 50 calories or more from added sugar, which is half the dailylimit for women, suggested by the American Heart Association. Gummy vitamins withhigh levels of iron or other ingredients should be ingested in small amounts.An overdose of gummy vitamins may cause vision problems and clumsiness,constipation, muscle weakness, and abnormal heart rhythm. This factor mightimpede the overall growth of the gummy vitamins market.
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Gummy Vitamins Market: Shift to Clean Label Packagingto Spur Demand
Increasing awareness about food safety among consumers has factored thepopularity of the clean label trend around the world. Clean label has movedfrom just being a label on the packaging to holistic and all-pervasive,involving the entire journey of the product, from cultivation to finallyreaching the consumer. Consumers are showing an inclination towards gummyvitamin brands that are transparent in their information communication. As aresult, gummy vitamin products are being developed with naturally-sourcedcolors and flavors derived from fruits and vegetable. Consumers are avoidinggenetically-modified gummy vitamins, and are buying gummy vitamins that arecarefully evaluated and certified. Certifications on the labels of these productsare thoroughly checked to ensure gummy vitamin products are vegan, organic, andnon-GMO certified.
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