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Global Competitive and Trend Analysis of Cannabis Infused Drinks Market
Global Competitive and Trend Analysis of Cannabis Infused Drinks Market
Product type, use, packaging, flavor, sales channel and region are the six important parameters based on which the global cannabis infused drinks market has been classified.

GlobalCannabis Infused Drinks market: Overview

Consumers preference for beverage are witnessing a shift fromsoft drinks to wellness drinks and this shift is expected to bolster the saleof cannabis beverage in the years to come. These drinks come with low sugarcontent, which make it ideal for consumption for many, particularly for theones suffering from diabetes. This factor is likely to drive the growth of the globalcannabis infused drinks market in the years to come.

In addition, consumers prefer cannabis infused drinks to directcannabis smoking and consumption of marijuana-infused brownies, cookies, andchocolates. Various off trade sales channels, such as lounges, clubs,restaurants, cafes, and hotels are estimated to support growth of the globalcannabis infused drinks market over the period of assessment.

Cannabis is a class of three different plants that comes withpsychoactive characteristics. These three plants are Cannabis ruderalis,Cannabis indica, and Cannabis sativa. Cannabis is made by harvesting and dryingthe flowers of these plants. It goes by other names as well, such as marijuana,pot, and weed. The flourishing cannabis industry is likely to emerge as animportant growth factor for the global cannabis infused drinks market over theperiod of analysis, from 2020 to 2030.  

Product type, use, packaging, flavor, sales channel and regionare the six important parameters based on which the global cannabis infuseddrinks market has been classified.

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GlobalCannabis Infused Drinks market: Notable Developments

One of the important market developments that give a quick viewof the dynamics pertaining to the global cannabis infused drinks market ismentioned as below:

·        In December 2018, CERIA Brewing  launched its firstTHC-infused non-alcoholic beer, Grainwave.

Some of the prominent organizations in the global cannabisinfused drinks market comprise the below-mentioned:

·        Canopy Growth

·        Koios Beverage Corporation

·        New Age Beverages Corporation

·        Phivida Holdings Inc.

·        CERIA Brewing

·        The Alkaline Water Company

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GlobalCannabis Infused Drinks market: Key Trends

The global cannabis infused drinks market is characterized bythe presence of the following restraints, drivers, and opportunities.

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Growing Use of Cannabis for Medicinaland Recreational Purposes to Bolster Demand

The growth of the global cannabis infused drinks market islikely to be driven by the growing popularity of wellness drinks. In addition,legalization of cannabis recreational and medical purposes has stronglyimpacted the sale of alcoholic drinks. As such, several alcohol producers arealso making investment in the making of cannabis infused drinks to reap thebenefit of this emerging trend.

The demand for cannabidiol based cannabis infused drinks hasbeen witnessing a upward rise, particularly amongst the users who are lookingfor controlled. Convenient, and discreet dose of cannabis. Both cannabidiolcannabis and Tetrahydrocannabinol cannabis infused drinks come withconsiderable therapeutic and medicinal benefits, however, cannabidiol cannabistogether with its non-psychoactive qualities are considered more attractive forits users. The sale of CBD-based cannabis infused drinks is estimated to bedriven by its ability to make one high sans any health-related risk. All thesefactors are estimated to bolster expansion of the global cannabis infuseddrinks market over the period of assessment, from 2020 to 2030.

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