Bovine Colostrum Market: Introduction
A recent study published by Transparency Market Research on the bovinecolostrum market includes global industry analysis and opportunity assessmentfor 2019-2027. Revenue generated from the global bovine colostrum market wasvalued at ~US$ 2.6 Bn in 2019, which is estimatedto rise at a CAGR of ~6.4%, to reach US$ 4.3 Bn by 2027.
Increasing Use of Bovine Colostrum Powder inMedical Nutrition Food Boosts Growth Prospects
Medical nutritional food supports pregnant women and patients withconditions such as diabetes, other disorders, or severe illnesses by enhancingthe immune system, and ensures intake of essential nutrients and supplements.These nutrition-packed foods are available through prescriptions from doctors,physicians, and health professionals. According to a field survey conducted byColoPlus AB in 2015 on medical food, the use of colostrum inmedical nutritional food strengthens the immune system of children diagnosedwith acquired immune deficiency syndrome (HIV/AIDS). It also helps in reducingdiarrhea and immune deficiency-related disorders.
Immunoglobulin present in colostrum include IgM (Immunoglobulin-M), IgA(Immunoglobulin-A), and IgG (Immunoglobulin-G) of which, Immunoglobulin-G isthe predominant one that breaks down or destroys the pathogens in thebloodstream. Bovine colostrum has around 20% amount of IgGthat is greater than human colostrum (2% IgG). Presence ofImmunoglobulin-G provides passive immunity to the human body to prevent frominfections/diseases caused by viruses and bacteria. This is anticipated to fuelgrowth of the colostrum powder market globally over the forecast period.
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Anti-aging Properties of Colostrum-based Cosmetics& Skin Care to Boost Sales
Growth in the cosmetics industry has led to strategic shifts in theindustry, such as combinations of cosmeceuticals and nutraceuticals forreversing the biological ageing process by using enriching cosmetic productswith bovine colostrum. Usage of bovine colostrum on a regular basis reduceswrinkles on the face. The human growth factor present in colostrum helps incell regeneration when used on a daily basis. These hormones stimulate cellgrowth in the dermal layer of the skin, which ultimately improves elasticityand thickness of the skin, thus reducing the problems related to ageing.
Bovine colostrum rejuvenates and regenerates skin cells, owing toproperties such as lactoferrin and immunoglobulin IgA, which are used invarious lotions, creams, and makeup products. These combinations have resultedan increase in the demand for colostrum-based cosmetics and skin care productsworldwide.
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Organic Bovine Colostrum Gaining Traction
Demand for organic colostrum powder is increasing in developed as wellas developing countries, while the demand for conventional colostrum powdercontinues to remain sluggish. Organic colostrum powders contain nutritionalingredients, while conventional colostrum powders contain lactose monohydrate,which needs to be avoided by lactose intolerant consumers. As a result, demandfor organic colostrum products is outpacing that of conventional colostrumproducts, and the trend is only expected to continue over the forecast period.
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Strong Promotional Strategies Adopted by KeyPlayers to Create Awareness and Attract Consumers to Boost Growth
Informative advertisement for bovine colostrum is one area that is foundlacking, making strong marketing and promotional strategies the bestopportunity for players to expand their reach and share in the bovine colostrummarket. With the help of suitable advertisements, manufacturers will be able toexpand their consumer base, as consumers will become aware of the benefits ofbovine colostrum products. Promotions of such products can be done usingpopular mediums such as short films, audio-visual means such as televisions,radio, or plays, distribution of leaflets and social media. Social media is thebest platform for the promotion of any product, and manufacturers may gainbenefits by marketing their products by collaborating with influencers onplatforms such as YouTube and Instagram.
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