The page on your website that a viewer first lands on when he/she visits your website is known as the landing page. Not every visitor will navigate to your site from the home page itself. A majority of the individuals think that ‘the landing page’ is the other name for ‘the home page’. Nevertheless, the truth is that, it’s just one of the many landing pages that one can create. For example, if you run a PPC campaign, you can easily choose the page where your visitors must land on. Same goes for the email marketing campaign as well.
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