Germany Pet Food Market Data Review (2016 - 2027)

Germany Pet Food Market size was $4,515.1 million in 2020. Pet food is a specially prepared diet for domesticated animals that meets their nutritional needs. Pet food commonly contains meat, meat by-products, grains, grain, vitamins, and minerals. There are over 3,000 different pet food alternatives, including dry, canned, and semi-moist kinds, as well as biscuits, kibbles, and treats. The majority of pet food is "complete and balanced," which means that each serving contains all of the nutrients required. As a result, veterinary scientists and experts in companion animal nutrition create painstakingly crafted recipes for pet foods. The four major types of nutrients include proteins, lipids, carbohydrates, vitamins, minerals, and independent amino acids. The production of pet food was 1,765.9 metric tons in 2016 which rose yearly till 2020 and produced 2,363.8 metric tons. In Germany, the pet population was estimated at around 34.5 million animals in 2016. According to the German Pet Trade and Industry Association, 43 percent of German homes have at least one pet, with 58 percent of families with children adopting their pet. Additionally, increased pet adoption, rising demand for premium dog and cat food, and changes in pet animal food manufacturers' strategy have all boosted dog and cat food sales in Germany. During the lockdown, pet owners stocked up on dog and cat food, resulting in a short-term spike in sales.

Rising trends of adopting pets among the population gave rise to the usage of pet food were some of the factors that drove the Germany Pet Food Industry from 2016 to 2020. 

The report: “Germany Pet Food Market (2016-2020)", by Industry ARC covers in-depth information on the following segments of the Germany Pet Food Market.

By Pet Food- Dog & Cat Food, Others (Ornamental Fish, Pet Bird Feed, Small Mammals Food, Reptiles Food).

• In 2016, Germany's pet food industry had a great year in terms of volume (+2.5%) and current value (+2.6%) growth. As individuals become increasingly concerned about the health of their pets, the adoption of pet food is increasing. Pet food provides sufficient nourishment and energy to animals, allowing them to live a healthy life. As a result, consumers are attempting to train their pets to eat pet food to improve their health. 
• Some of the factors driving the Germany pet food market include rising trends of adopting pets among the population, which leads to an increase in the use of pet food. However, pet food laws are one of the issues limiting the market's growth.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Germany pet food Market Report. 

 

The Germany pet food market based on type can be further segmented into Dog & Cat Foods and Others. Dog & Cat Food held a dominant market share in the year 2016. People like to adopt dogs because of their dependable behavior and loyal attitude. Many people consider dogs to be family members since they can adapt to humans' caring nature. Dog adoption is increasing in numerous sectors because they are considered watchdogs in various commercial buildings as well as in private homes. Dogs are commonly utilized in security departments to identify the killer and aid in the investigation.  Moreover, dog foods are mostly available in supermarkets so, people are visiting more in supermarkets to adopt dog food. In supermarkets, various types of pet food are available and are arranged in a proper way which encourages consumers to visit supermarkets for their dog’s food. In Germany, people are taking their dogs outside regularly for exercise and for different activities to take care of their health increasing the adoption of pet food for the dog. Many lonely people are adopting a dog to find a true friend because dogs are one of the kind animals and they treat their owners as a god. Sometimes, dogs help to cure the diseases of patients as they provide deep love to their owners which helps them to cure as soon as possible. As a result of these factors, individuals are growing increasingly keen to get a dog. In 2020, dog sales rose by 20% in Germany according to the German Canine Association (VDH). 

 

 

Cats are highly popular pets amongst German people, especially those living in relatively urban areas in small apartments. They would like to favor companions where dogs are not allowed as pets. Even though they are often considered less mutual bonding than dogs, many cat owners establish a close and positive relationship with them. In various online channels, cat food is easily available and people are also preferred to choose an online channel as many consumers have a different variety of cats, some are imported also and sometimes their foods are not easily available offline. Owing to this, consumers are using online stores where the variety of options available for their pets are also delivered timely. In Germany, people are mostly preferring cats as they are small and less noisy. 

Throughout the world, pet humanization has received a lot of attention in the mainstream media recently. The change from pet ownership to pet parenting has been a crucial and defining development in the pet food industry. As a result of the pet humanization movement, pets are now considered members of the family. The growing relationship between pet owners and their pets influences consumers' willingness to spend more on pet food. Consumers are getting increasingly worried about their pets' health and purchasing high-nutrient pet food for their pets' benefit. In addition to traditional meal products, pet owners often seek out pet consumables that are locally created, natural, or offer special health benefits. Furthermore, the pet humanization movement has boosted health awareness, resulting in a desire for pet food that is free of sugar, grain, dye, and other chemical additives. As a result of the increasing trends of pet humanization and premiumization, pet food demand increased during 2016 -2020.

People in today's generation are busy due to their work schedules, and as a result, they are unable to spend time with their grandparents or elders. People nowadays leave their families to pursue a great job, leaving the older generation alone at home. As a result, older people are adopting pets to make the most of their time. Animals can aid in the reduction of stress, the reduction of blood pressure, the increase of social contact and physical activity, as well as the reduction of depressive symptoms and feelings of loneliness. Dogs are the most commonly adopted animal among Germany's elderly population, and they have become an integral part of their family. Owing to such reasons, the adoption of pets surges among the older generation which further gives rise to the demand for pet food.

Pet food labeling in the European Union (EU) is primarily governed by EU regulation. Regulations governing the manufacture, marketing, and import of pet foods in the European Union (EU). In essence, the EU divides the materials used in the production of pet foods into three categories, each of which is regulated independently. Directive 79/373 governs the labeling and marketing of pet food, as well as other animal-feeding products. The wording on the product label is effectively divided into two distinct pieces, which should be distinguished.

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Germany Pet Food Market. The top 10- Germany Pet Food Market companies are-

1. Mars Incorporated, 
2. Nestle S.A., 
3. Vitakraft-Werke Wührmann & Sohn GmbH & Co., KG, 
4. The Procter & Gamble Company, 
5. Deuerer,
6. Heristo AG, 
7. Aldi, 
8. Fressnapf, 
9. Carry Pet Food,
10. K&K Petfood GmbH.

• In December 2020, Mars Pet care launched pet food packaging with food safe recycled content. The move comes in the context of a joint partnership of Mars Pet care with SABIC and Huhtamaki to develop and deploy recycled plastic in pet food pouches using advanced recycling technologies.