Global Freekeh Market: Overview
Freekeh is a type of grain meal which is made from raw durum grass. This grass is fried and then rubbed in order to create its unique flavour. Products in the global freekeh market can aid consumers in preventing negative digestive problems or conditions such as constipation or diarrhoea. Consuming the products in the global freekeh market on a regular basis can also aid people in controlling their weight while fully satiating their appetites. Products in the global freekeh market are also used to treat certain common inflammatory troubles such as IBS and leaky gut syndrome.
The research report on food and beverages industry provides valuable insights regarding the present scenario of global freekeh market. It highlights various drivers as well as barriers that can impact the global freekeh market during the forecast period of 2021 to 2031. The business intelligence study consists of meticulous evaluation of vast amount of data collected through primary and secondary research sources. It sheds light on various socio-economic factors that hold the potential to affect the growth trajectory of global freekeh market in coming years.
The research authors have collected crucial information from industry leaders, newspapers, magazines, interviews, books, and research papers pertaining to the global freekeh market. The study also provides detailed information regarding the recent developments and shifts in the current market condition. It presents comprehensive information about the existing as well as emerging trends that can fuel the demand in the global freekeh market over the forecast period i.e. 2021 to 2031.
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Global Freekeh Market: Major Trends and Drivers
One of the most important drivers for the global freekeh market is the health promoting benefits offered by consuming freekeh. Furthermore, the demand in the global freekeh market is growing owing to the low fat and high fibre content of the freekeh. Moreover, increasing number of organized retailing outlets such as hypermarkets as well as supermarkets have started offering products in the global freekeh market worldwide. This trend is anticipated to favour the expansion of the global freekeh market by increasing the visibility of the products in the industry.
Moreover, rising awareness about the benefits of using freekeh products in daily diet as well as rising demand for ethnic food products are also driving the growth in the global freekeh market. Owing to the low glycaemic content in freekeh, products in the global freekeh market are ideal for consumption even by the diabetic population. This is also driving the demand in the global freekeh market. Furthermore, products in the global freekeh market also aid in preventing macular degeneration owing to their high antioxidant carotenoid content.
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Global Freekeh Market: Key Players and Manufacturers
Few of the most prominent and leading players and manufacturers in the global freekeh market are Bobs Red Mill Natural Foods, Inc., Canaan, Freekeh Foods Inc., Greenwheat Freekeh Pty Ltd., Bocon SRL, First Quality Foods, Freekehlicious LLC, and Leathams Ltd., among others. The competitive landscape of the global freekeh market is considered to be somewhat fragmented. The players and vendors in the global freekeh market are adopting various organic growth strategies to assert a dominant industry position. Players in the global freekeh market are campaigning and promoting the health benefits of consuming freekeh in order to attract more conusmers.
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Global Freekeh Market: Regional Assessment
Geographically, the Middle East and Africa region is anticipated to register significant growth rate in the global freekeh market during the forecast period. This trend can be attributed to rising demand from key markets in the Middle East and Africa freekeh market i.e. Saudi Arabia and United Arab Emirates. Some of the key drivers influencing the growth in the global freekeh market in Middle East and Africa include rising disposable income among regional consumers as well as increasing popularity of the freekeh products in the region.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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