The Europe E-bike Market is expected to grow at a steady rate of around 11% in the forecast period. An electric bike or e-bike is a bicycle assisted with an electric motor to assist while pedaling. The motor will get its power from a rechargeable battery mounted on the bike. Moreover, electric bike systems offer several modes to choose from, allowing you to balance the amount of power supplied through the pedals with range and battery life. Factors such as pollution-free modes of transportation, increased muscle strength & flexibility and decreased body fat levels, are driving the growth of the market. In addition, an increasing number of startups in this field and the expansion of their presence in the European region are also some of the prominent factors contributing to the growth of the Europe e-bike market. For instance, in 2022, Electric bike startup EMotorad said on Monday it is expanding its presence to Europe and will target five countries in the region.
Based on battery, the Europe e-bike market has been classified into lead-acid, lithium-ion, and others. The lithium-ion category is to witness higher adoption during the forecast period owing to its high energy density, lightweight and compact, low maintenance, longer life and more stability. Furthermore, lithium-ion batteries offer more power-to-weight ratio, as compared with other batteries, are eco-friendly, and have a better life cycle. Thereby, boosting the market for this segment.
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Based on the motor, the Europe e-bike market has been classified into hub motor and mid-motor. The mid-motor segment is to hold a significant share of the market in the forecast period owing to its maximum suitability design for pedelec e-bikes and pedal-assisted e-bikes. Moreover, the growing reach of the government to secure the environment is also a developing factor for the growth of the market.
Germany to witness extensive growth
For a better understanding of the market adoption of the Europe e-bike market industry, the market is analyzed based on its presence in European countries such as Germany, U.K., France, Spain, Italy, the Netherlands, and the Rest of Europe. Germany is anticipated to grow at a substantial CAGR during the forecast period. Due to rising environmental awareness, there is a growing preference for electric bikes such as e-MTBs, which is accelerating market growth in the country. Further, Germany is one of the biggest producers and exporters of e-bikes. As a result, the country's large manufacturing of e-mobility solutions and the presence of key corporations are fueling the market in Germany.
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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Europe e-bike market are Accell Group N.V., BMZ GmbH, Brose Fahrzeugteile GmbH & Co. KG, Derby Cycle AG, Tianjin Fuji-ta Group, Giant Manufacturing Co Ltd, Tianjin Golden Wheel Bicycle Group Co. Ltd, Hero Electric, Jiangsu Xinri E-vehicle Co., Ltd, and Powabyke UK Ltd.
“Europe E-bike Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.
Market Segmentation:
1. By Propulsion Type (Pedal-Assisted and Throttle Assisted)
2. By Application (Urban, Tracking, Cargo, and Others)
3. By Battery (Lead-Acid, Lithium-Ion, and Others)
4. By Motor (Hub Motor and Mid-Motor)
5. By Region (Germany, U.K., France, Italy, Spain, The Netherlands, and the Rest of Europe)
6. By Company (Accell Group N.V., BMZ GmbH, Brose Fahrzeugteile GmbH & Co. KG, Derby Cycle AG, Tianjin Fuji-ta Group, Giant Manufacturing Co Ltd, Tianjin Golden Wheel Bicycle Group Co. Ltd, Hero Electric, Jiangsu Xinri E-vehicle Co., Ltd, Powabyke UK Ltd.)
Key questions answered in the study:
1. What are the current and future trends of the Europe E-bike industry?
2. How the industry has been evolving in terms of propulsion type, application, battery, and motor?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Europe E-bike industry?
5. What is the customer orientation, purchase behavior, and expectations from the Europe e-bike suppliers across various region and countries?
