Dehydrated Potato Products Market to Reach aValuation of ~US$ 19 Bn by 2029: Transparency Market Research
The latest report published by Transparency Market Research on the dehydrated potato products market includesglobal industry analysis and opportunity assessment for 2019-2029. Revenuegenerated from the global dehydrated potato products market is projected toreach ~US$ 12 Bn in 2019, and is estimated to increaseat a CAGR of ~5%.
Demand for Economic Pet Food toBolster Dehydrated Potato Products Market Growth
A substantial rise in people preferring to have pets has been witnessedover the years, due to factors such as security, company, and emotional supportthat pets provide, particularly to single-person households as well as toworking millennials. Owners strive to provide nutritious meals with a varietyof flavors to their pets, and are interested in products that offer additionalhealth benefits. Manufacturers in the global pet food market are increasinglyincorporating dehydrated potatoes into their pet food products to make themmore economical and also increase the palatability of their offerings. This isanticipated to fuel the demand for dehydrated potatoes over the forecastperiod, thus bolstering the growth of the dehydrated potato products market.
For instance, Wetland offers dehydrated potatoes in its product - Tasteof The Wild - in which, mashed potatoes are included to enhance the taste andalso add fiber content.
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Dehydrated Potato Products Market: Gluten-freeTrend in Europe to Boost Sales
Europe is projected to hold around 26.5% of the marketshare in the global dehydrated potato products market over the forecast periodof 2019-2029. According to FAO, Europe ranked second among potatoconsumers in the world. Countries such as Belarus and the Ukraine have thehighest per-capita consumption of potatoes. Dehydrated potato products such asfries and chips are consumed in large quantities in Europe.
Dehydrated potato products are considered as easy-to-use food products,and are also used in a wide variety of dishes to enhance their taste.Dehydrated potatoes are a rich source of dietary fibers and are free fromgluten. Additionally, dehydrated potatoes can be made available in largevarieties and in every season of the year, unlike other seasonal gluten-freefood options.
For instance, Idahoan offers mashed potatoes that are gluten free, tocater to the demand from consumers suffering from celiac disease.
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Manufacturers of dehydrated potato snacks such as hash brown, chips, andcrisps are keeping a tab on current consumer needs and preferences. Due to theincreasing trend for healthy eating and health consciousness, manufacturers arechanging and adapting their strategies according to consumer needs.Gluten-free, low-sodium, low-fat, etc., are attractive products are beingintroduced by manufacturers. Some products are claimed as kosher, vegan,non-GMO, and halal certified, which attracts certain consumer groups. Suchclaim-related potato chips and crisps products by manufacturers are likely toexperience surge in demand from health conscious consumers, and this is likelyto result into promising growth of the dehydrated potato products market.
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Dehydrated Potato Products Market: Trend ofTransparency and Clean Label
With increasing food safety regulations, many dehydrated potatomanufacturers are opting for transparency and clean label. Clean label is aconsumer-driven trend in the global market, highly impacting food and beverageproducts. Due to the increased tendency of consumers to know and understand allthe ingredients used in a product before purchasing it, dehydrated potatomanufacturers are forced to follow this trend.
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