Due to its widespread accessibility and the rise of e-commerce globally, the over-the-counter (OTC) product sector currently holds the majority of the Cold Pain Therapy Market share. Additionally, the prevalence of musculoskeletal issues is rising, and developments in products that offer immediate pain relief are accelerating the segment's growth. Throughout the forecast period, the accessibility of a wide range of products, including gels, patched skin, ice packs, roll-ons, and mists, is also anticipated to support the growth of the OTC product category. For instance, Performance Health announced the launch of the Biofreeze pain relief patch in March 2019, and the product has since gained popularity.
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