Global Flavored Sparkling Water Market: Market Overview
Flavored sparkling water is consumed as an alternative to carbonated drinks and sodas. Flavored sparkling water contains added nutritional benefits that make it a good alternative for consumers. Flavored sparkling water is free from calorie, sodium, artificial sweeteners, and are made using natural flavors. It also promotes a healthy lifestyle and helps to maintain weight and prevent obesity. Consumption of flavored sparkling water helps to stave off dehydration.
The growing health consciousness among the consumers and the consumers seeking alternatives for carbonated drinks is expected to boost growth for the flavored sparkling market. However, malpractices in making flavored sparkling water such as adulteration by adding sugars or artificial sweeteners are expected to restrain the market penetration for flavored sparkling water.
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Global Flavored Sparkling Water: Market Dynamics
Health benefits associated with flavored sparkling water to drive market growth
Consumption of flavored sparkling water provides the same sensation as consuming a carbonated soda but without the addition of calories and sugar. Flavored sparkling water is made using natural flavors and is beneficial for health when compared to carbonated soda or drinks. Flavored sparkling water also makes a positive impact on bowel movements, thus promoting healthy digestion. The regular consumption of flavored sparkling water helps to reduce weight and prevents obesity, it is also consumed in case of stomach ache. It has added nutrition that helps in keeping a healthy body which is expected to drive growth for the flavored sparkling water market.
Global Flavored Sparkling Water Market: Key Players
Some of the key players operating in the flavored sparkling water market are Voss Water, The Coca-Cola Company, LaCroix Beverages, Inc, Sanpellegrino, Perrier, Nestlé Waters North America Inc., Schweppes, Adirondack Beverages, Inc., PepsiCo, Zevia, and others.
Global Flavored Sparkling Water: Opportunities
The high disposable income and consumers' willingness to buy flavored sparkling water instead of regular water is expected to create opportunities for increase for existing and new players in the market. The key players are using various promotional strategies to increase consumer awareness and to attract new customers which are helping for the growth of flavored sparkling water products. The research and development to introduce new and innovative flavors of sparkling water are also expected to attract new customers. Manufacturers are increasingly trying to introduce blends of different flavors to increase the sales of products and expand their product range.
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Global Flavored Sparkling Water: Regional Outlook
Flavored sparkling water is growing in the non-alcoholic beverage sector with the increasing demand for functional drinks. North America is expected to become the largest player for flavored sparkling water with the growing health consciousness and high disposable income among the consumers. Europe is also expected to account for the high consumption of flavored sparkling market with the increased demand for the functional beverage in the region. The growing urbanization and presence of developing countries are promoting growth for flavored sparkling water in the Asia Pacific region. Players should focus on expanding their distribution channels and enter new markets to increase sales and revenue.
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COVID 19 Impact on Global Flavored Sparkling Water Market
With the spread of COVID 19 across the globe, most of the countries declared a health emergency and stopping unessential movements, thus impacting heavily on the supply chain of goods. This also raised the demand for healthy food and beverage from the consumers that boost immunity. With the relaxation of the COVID 19 norms, the market conditions resumed with the necessary precautions. The pandemic largely influenced the buying behaviour of consumers towards healthy and nutritious food and beverages. This pandemic is expected to impact the flavored sparkling water market at a low level and is anticipated to recover in the next two to three quarters.
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