Market outlook:
Cider is naturally available liquid beverage which is producedfrom the pressing of the fine ground fruits like apple and pears. In controlconditions, it undergoes into a natural fermentation process, which yieldsalcoholic juice. Cider ferments are used in the fermentation of cider, aprocess in which yeasts convert the apple sugar into ethyl alcohol and carbondioxide. Cider ferments provide the basis for high-quality cider and cidermixes. The End-user for the cider ferments is growing in the global beveragemarket. European and American market has the largest consumption of cider.Asia-Pacific, Latin America & Middle East & Africa are not well awarebut are adopting for the developing economy. The Cider ferments market isconcentrated due to the presence of the key vendors Doehler, White Lab, andWyeast lab. Global players like Molson Coors, Anheuser-Busch InBev, Agrial andothers are acquiring cider companies like Aspall, Seattle Cider Company toenter in cider market, leading to a rise in demand for the cider ferments inthe market. Companies producing cider ferments are investing in new ciderferments in order to increase the new application of cider ferments andintroducing new additive in food ingredients. The High willingness of theconsumer to pay more for the drinks containing organic cider ferments is theprimary reason for the market to become cost intensive. The global key playersin the cider ferments market are concentrating more on the awareness andcompetitive pricing aspect of the market in order to flourish and facilitatesthe future growth of the ciderferments market.
An inclination ofconsumer towards organic ferments:
Preference by the end-user to organic yeast over conventionalyeast has led to the development of innovation in cider ferments. Risingawareness of the health benefits associated with the consumption of thefermented drinks that contain microorganisms like yeast and bacteria’s hasdriven the demand for the cider ferments. Fruit base spirit demand is rising inthe beverage market leading to key players in the beverage market to focus oncider ferments market for the production of cider. Cider companies are brandingthemselves as a healthier alternative for beer made from apple and free fromgluten has made an impact in the cider market. Leading to indirect demand forthe organic cider ferments. Global consumption for cider has increased inrecent years due to the increase in disposable income of consumers, weekendculture, high preference of cider by youngsters and women’s because of itssweet taste, the rise in preference for low alcoholic beverages. This hasincreased the demand for cider ferments globally. Unavailability of requiredraw material for producing and sustaining different types of ferments mayhamper the growth of the cider ferments in the market.
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Opportunities for Market Participants
Global demand for cider ferments is increasing in developingcountries like Asian-Pacific, Latin America & Middle East & Africawhich accounts for a lucrative opportunity for market expansion. There is anopportunity for a new product offering for the consumer in the cider ferments.This can be done by, identification of new non-toxic and eco-friendly ciderferments and increasing the industrial production of cider ferments in order tosatisfy the demand. Diversification in product range from traditional to moderncider mixes can be done to introduce new flavors like herbs, blossoms, and redberries. The high-profit margin has attracted and created a great opportunityfor the small and medium-size industries to enter in cider ferments market. TheShift of consumer’s preference from mainstream beer towards crafted cider inEuropean and American region has provided the opportunity for the cider fermentmarket in that region.
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