The primary drivers of global market growth are the growing emphasis on maintaining the integrity of products and brands, the development of track & trace technologies, the enforcement of strict anti-counterfeiting laws and regulations by governments, and the expansion of the manufacturing sector. For instance, the manufacturing sector in India is thought to have generated roughly USD 395.9 billion in 2019, and according to the India Brand Equity Foundation (IBEF), this figure climbed to USD 694.9 billion in the first quarter of 2022. As a result, it is projected that the flourishing growth of the manufacturing sector will fuel demand for trademark protection and authentication, driving market expansion globally.
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The Authentication and Brand Protection Market is expected to grow at a steady rate of around 5% as companies are becoming more aware of authentication and brand protection technology, which is driving demand for such solutions. due to the existence of both youthful and aging populations, the pharmaceutical business is anticipated to have the fastest growth in China, India, and other APAC nations. other factors that are anticipated to have a beneficial impact on the growth of the authentication and brand protection market during the forecast period include rising urbanization and the expansion of other important end-use industries.
According to UnivDatos Market Insights (UMI)’ research report “Global Authentication and Brand Protection Market”, the market is expected to witness robust growth during the forecast period (2022-2028). Emerging industry industries like automotive, food and beverage, agriculture, clothes and apparel, footwear, and pharmaceuticals are expanding quickly, which is expected to fuel the market for brand protection and authentication in the years to come.
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Based on technology, the market is segmented into overt, covert, forensic, and digital. The overt segment grabbed the major market share and dominated the market in 2020. The solutions for overt brand protection can be utilized for both consumer and investigative certification of product authenticity. Holograms, intricate security printing, and embossed optical films are a few of the overt authentication options available. Furthermore, overt technology-based trademark protection and authentication solutions are aesthetically pleasing and reasonably priced
Based on the application, the market is categorized into Electronics, Pharmaceuticals, Automotive, Food & Beverages, and Others. The market continues to be dominated by the food and beverage sector. Currently, overt and covert codes, item-level serialization, RFID, IoT monitoring systems, and solutions for brand protection are all accessible. Beverage bottles, food cartons, and other containers are rapidly being equipped with smart packaging technology like RFID.
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APAC to witness extensive growth
For a better understanding of the market adoption of the Authentication and Brand Protection industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period owing to the growing number of food and beverage manufacturing establishments. However, the North America region would witness considerable growth during the forthcoming years.
According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Authentication and Brand Protection market are uthentix, Avery Dennison, Brady, De La Reu, Wisekey , Infineon , Merck Group , Assa Abloy, Centro Grafico, Sunchemicals.
“Global Authentication and Brand Protection Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.
Market Segmentation:
1. By Technology (Overt, Covert, Forensic, Digital)
2. By Offerings (Security Labels, Security Inks, Barcodes, RFID, QR Codes, Others)
3. By Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Others)
4. By Region (North America, Europe, Asia-Pacific, Rest of the World)
5. By Company (Authentix, Avery Dennison, Brady, De La Reu, Wisekey , Infineon, Merck Group , Assa Abloy, Centro Grafico, Sunchemicals)
Key questions answered in the study:
1. What are the current and future trends of the global Authentication and Brand Protection industry?
2. How the industry has been evolving in terms of type, drive type, and application?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the global Authentication and Brand Protection industry?
5. What is the customer orientation, purchase behavior, and expectations from the global Authentication and Brand Protection suppliers across various region and countries?
