Mobile App Trends 2021: A Global Benchmark of App Performance
As the mobile app industry continues to grow, marketers need to stay on top of all current trends. Download the report for key insights on user behavior and actionable data on wider mobile marketing developments.
Table of Contents
- A Global Benchmark of App Performance
- country target keyword installs
- keyword google play
Mobile App Trends 2021: A Global Benchmark of App Performance
With a 58% increase in in-app transactions from 2019 to 2020 and years of growth trumped in Q1 of 2020 following the introduction of lockdowns, e-commerce alsoreported its biggest year ever.
“Across the gaming, fintech and e-commerce verticals, 2020 drove homethe importance of balancing user acquisition with reengagement. Swathesof users turned to apps, making it the perfect time to acquire those seekingsolutions on mobile for the first time, but encouraging users to return andstay engaged is also vital. Many marketers achieved this by creatingengaging ad experiences and optimizing with a data-first approach.
