Here are just a few of the most fascinating consumer trends in publishing these days.
How we buy and read books has actually definitely changed rather a lot in recent years, particularly when we take a look at consumer behaviour change research. Looking at research carried out in 2022, it is clear to see that a great deal of readers are now reading books across various formats, consisting of both audiobooks and eBooks. Instead of carrying around physical copies, a great deal of readers have actually enjoyed the ease of having their books readily available on the go. Whether on an airplane or on the commute to work, a number of individuals have actually enjoyed checking out the latest and greatest books in a rather practical way. In an attempt to stay up to date with the continuous popularity of eBooks and audiobooks, some companies have even began establishing their own reading platforms, which is definitely rather fascinating. As we move into 2023, we think of that the head of the fund with stakes in Audible will be curious to see how consumer behaviour continues to give preference to eBooks and audiobooks down the line.
In current times, one of the most intriguing factors impacting consumer habits needs to be the popularity of social media, particularly amongst gen-z and millennial audiences. Since its conception in the 2000s, social media has actually stayed a huge force when it pertains to influencing
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