ArtificialIntelligence (AI) is the theory and development of computer systems having thecapability of performing repetitive tasks that require human intelligence. TheAI in social media market is defined as the summation of AI products,solutions, and services for the social media sector. AI-based applicationsinclude sales and marketing, customer experience management, and predictiverisk assessment.
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Among technologies, the Natural Language Processing (NLP) technology isexpected to grow at the highest CAGR during the forecast period
Inthe AI in social media market, the NLP technology is used to collect, analyze,and visualize customer-related data, such as responses to particular productsand services. The NLP technology is also used to understand human languages viavirtual chatbots. The use of the NLP technology in social media platforms hasincreased, which helps in offering 24/7 services to customers.
The Small and Medium-sized Enterprises (SME) segment is expected to havethe largest market size during the forecast period
Onthe basis of enterprise size, the AI in social media market is segmented into SMEsand large enterprises. Among these, the SMEs segment is expected to have thelarger market size during the forecast period. The increasing demand for theintegration of the AI technology with social media platforms is expected tohave accelerated the growth of the SMEs.
In regions, Asia Pacific (APAC) is expected to grow at the highest CAGRduring the forecast period
Inthe APAC region, global as well as domestic enterprises are investing in AI insocial media technologies. Moreover, this region is witnessing an increasingdemand for cloud-driven AI in social media solutions, thereby resulting in theincreasing investments and technology advancements in retail and eCommerce, andmedia and advertising end-users. The region has also emerged as a potentialmarket that provides lucrative market opportunities for the industry players.
TheAI in social media market report encompasses the competitive landscape andcompany profiles of the key vendors based on their product offerings andbusiness strategies. The major AI in social media vendors include Google (US),Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China),Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US),Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US),Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada),Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).
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