Acidified flours are a type of functional flours that areconsumed all over the world. Acidified flours have their aroma and flavors,they maintain the tenderness of the food products. The acidified flours producevery little viscosity while preparation of slurry for pastry or confectioneryitems. Acidified flours are mostly prepared by wheat, corn, rice, barley, andrye, by adding them with food grade acidulants such as lactic acid, phosphoricacid, tartaric acid, malic acid, and mixtures. However, natural acidificationof flours is done by the addition of Lactobacillus directly into the flour orby adding fruit extracted acids. Due to veganism the demand for fruit extractedacidified flour product are increasing which lead to an increase in the marketdemand of acidified flours. The acidified flours are used in food &beverage industries for the production of bakery and confectionary productswhich leads to the market demand of acidified flours. The acidified floursmarket is witnessing a growing demand owing to its health benefitingproperties. Due to the increase in awareness about health and fitness among theconsumers the demand for acidified flours is increasing over the forecastperiod. Increasing the vegan population is another reason due to which thedemand for fruit derived acidified flour is increasing these days. Increasingurbanization and busy lifestyle have created the demand for ready to eat foodand processed food which has further increased the demand for acidified floursin the market.
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Increasing Demand for Bakery productAnticipated to Boost the Acidified Flours Market.
Due to theglobal increase in the demand for fermented products as well as the increasingnumber of bakery and confectionary consumers, the demand for acidified floursis increasing these days. Asia followed by Europe has the largest demand forbakery products, hence the market demand for acidified flours products ishigher in these regions. The acidifiedflours product market is witnessing growing demand due to the increasein the vegan population. Hence, the market demand for acidified floursanticipated to grow in America and the Asia Pacific region due to the growingtrend for vegan/flexitarian diet.
Global Acidified Flours: Key Players
The globalacidified flours market is evolving due to the increase in the number of bakeryand confectionary product consumers. Some of the global key manufacturers ofacidified flours are ITC Limited, Heartland Mills Inc., Patanjali AyurvedaLimited, Satake USA, Andrews Flour, Horizon Milling, ConAgra foods, Inc., SDurum Milling Inc., ADM Milling Co., Fairheaven Organic Flour Mill, andCargill. Except them, more industrialists and manufacturers are showing a keeninterest in the acidified flours because of the growing market demand due tothe increase in the number of bakery product consumers.
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Opportunities for MarketParticipants:
Theglobally increasing demand for bakery and confectionary products amongconsumers is the key factor in escalating the demand for acidified flours.Awareness about health and fitness among consumers is another important factorthat leads to the acidified flours market. The market entrants or the playerstrying to expand their regional footprints must focus on the convenienceaffordability of raw materials to upscale their production facility. New andexisting players have a good opportunity, as they can advertise their productby providing an adequate awareness of the product like its fat-free nature, itsnumber of end uses. By considering these factors, the market demand foracidified flours is anticipated to grow in the forecast period.
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