Search Engine Optimisation is an integral part of digital and social media marketing. It helps in increasing your online traffic. It focuses on both the quantity and the quality of the traction that you receive. As a result, tracking your SEO progress is a critical part of your marketing plan. There are many metrics to track your efforts that focus on various aspects of SEO marketing. An SEO Agency in Delhi have the required specialisation in analysing your progress but, you too can learn about it by following these six metrics.
Track SEO Using These 6 Metrics-
Organic Traffic and Conversion
Organic traffic refers to the number of people that visit your website through their search. You did not find these visitors; they found you. Tools like Google Analytics prove helpful for this purpose. This is one of the most vital indicators of SEO progress. Tracking organic traffic provides you with only one side of the coin, the quantitative side. The qualitative aspect can be measured by tracking organic conversions. You can do that on Google Analytics too. Define your goals and monitor your progress on google analytics.
Keyword Ranking
Your keyword ranking of even one keyword improves your overall ranking. Tracking your keywords can be an insightful indicator of your current SEO strategy. Exhaustive keyword research is the backbone of SEO marketing. Keywords are the language of the masses. If your keywords are not performing well, it indicates a poor choice or maybe that keyword is too competitive. Tools like SearchVolume.io will help you understand the search volume of a keyword. This allows you to decide whether you want to focus on that keyword or not.
Local Visibility Metrics
This metric allows you to track the progress of your local SEO campaigns. Examples of local SEO metrics are Google Maps Rankings, Google My Business Insights, Session Location, etc. With local SEO campaigns on the rise, This metric has become necessary to analyse your efforts' progress.
Landing Page Metrics
Landing Pages provide a lot of data that you can analyse to gain helpful insight into the minds of your consumers and potential clients. Landing pages have a focused purpose- convert visitors. By tracking your landing pages, you can understand how effective your campaign is. Check landing page views, compare return versus new visitors, bounce rate, conversion values, cost-per-conversion, etc., to analyse how your landing page performs.
Page Speed
Page speed, as the name suggests, measures how fast the contents of your page load. Google recommends that the page load time should be under two seconds. Page speed is closely related to your bounce rate. Bounce rate refers to that visitor of your website that does not take any action after visiting the website. This is a negative indicator which implies that a low rating is better than a higher rating. Google can reduce your SEO ranking if your page speed is low so focusing on this metric is of the utmost essence.
Conclusion
Tracking metrics is a routine activity done by various agencies; not only an SEO agency but even PPC Services in Delhi will do so. It is an intelligent thing to do, and you should do this too.
