Taxi advertisement, also known as cab advertisement is one of the most popular among all other modes of advertisement. In this article, we will put light on what cab advertisement is doing for small businesses and also what role an advertising agency in Mumbai plays.
5 benefits of taxi advertising for small brands in Mumbai.
Small brands are corporations that are in a partnership or sole proprietorship and have limited presence comparatively with large brands. Therefore, their marketing strategies of them surely differ from big brands.
Taxi advertisement, also known as cab advertisement is one of the most popular among all other modes of advertisement. In this article, we will put light on what cab advertisement is doing for small businesses and also what role an advertising agency in Mumbai plays.
EFFECTIVE
Around 2 crores, that’s the population of Mumbai in India. Every day people are travelling for work, school, college, or entertainment purposes. Even if 50 percent of the population use cab roughly, Still your brands get to cover 1 crore of people. Not only once, again and again, but the same person also comes across the same cab advertisement. This will help in building brand identity. As you are a small brand now or new in the market you can take assistance from an advertising agency in Mumbai.
AFFORDABLE
Usually, the owner of cabs or taxis who decide whether they want to put cab advertisements or not is Taxi Drivers. Hence bargaining with them would not be a cumbersome task for an advertising agency in Mumbai. Plus, they are already experienced and had developed a cordial relationship with taxi drivers or taxi service providing authority.
SIMPLE
Cab advertisement only consists of 3 parts mainly i.e. roof-top, on sides, and back. Therefore, cab advertisement is as simple as designing a poster for the ad as per the dimensions of different sides of the cab and simply put on place dedicated to cab advertisement. You can also take help from the designers in an advertising agency in Mumbai to get better results.
STRATEGIC
Advertising agency in Mumbai knows what type of audience travel to or from what type of places. For example, a student takes a cab to travel to school or college, and a professional or employee travels the office back and forth in the morning and evening or night. So the audience is composed of housewives, and old age people than the cab advertisement of ‘Office bag’ won’t be much effective as compared to ‘Insurance policy’ or ‘Furniture for home’. That’s why strategically targeting them can be possible with the help of cab advertisement and advertising agencies in Mumbai.
LONGEVITY
The life of the cab advertisement is longer. As you have placed it once then it works year and year. Unlike social media, you don’t need to design a new ad every single day or as per the occasion. To create a cab advertisement poster of good quality which stays longer, it is recommended to visit experts from an advertising agency in Mumbai.
Excellent Publicity is also one of the best-emerging advertising agencies in Mumbai. It is equipped with well-qualified professionals who are specialized in Cab advertisement. Small brands like you can visit and avail of the opportunity to establish your brand with them.
