Easier photography options make happier customers
McDonald’s™ knew that parents don’t have a lot of time and patience, so they created an easy bundle with what kids wanted, what parents needed, and also what made them a good profit in the end. Not to mention the marketing partnership with companies, such as Disney, is a pretty sweet deal for both sides!
Take a page out of their playbook and create bundles that make sense for your brides, and also give you a great profit! McDonald’s™ offers regular pricing for their Happy Meals™ and Combo Meals, and also offers higher pricing if you want to “supersize” it. Therefore, take your favorite package and make it your middle package. Then “supersize” it and make that a new package at a higher price. Throw in a “basic” package (think “daily deal” on the dollar menu), and now you have a great lineup of packages.
For instance:
Basic Package: 8 hours photography with 1 photographer, online gallery with professionally edited images, an engagement shoot, 8×8 Lustre Book, and beautiful packaging
Favorite Package: 12 hours photography with 2 photographers, online gallery with professionally edited images, an engagement shoot and 8×8 sign-in/keepsake album, 10×10 Lustre Book with Acrylic cover, 8×8 Parent Album, and beautiful packaging.
