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What is guerrilla marketing
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What is guerrilla marketing and how it works?
Guerrilla marketing is a creative and highly effective marketing technique that small businesses in particular can greatly benefit from. Marketing is all around us. Turn on the TV, and you’ll see commercials. Open any website, and you’ll find ads. Drive down any road, and you’ll pass billboards and signs. In a world so inundated with marketing, how will you stand out? The answer could be guerrilla marketing. Interesting, innovative, and highly effective, it is a great way to leave a mark when promoting a business. And because it relies on novel tactics outside of the usual marketing practices, it can typically be done pretty affordably. This makes it especially suitable for new and small businesses as it yields excellent results with relatively low investment. But how does it all work?
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